Making the Most of Klarna on Your IRP Platform

If you’re adding anything new to your website which will improve your customers' experience, you should absolutely let them know.

Klarna is one of the fastest-growing payment options in the market today and is extremely popular amongst the younger, mobile-first shopper.

When adding Klarna to your IRP, you must carefully consider your go-live strategy. This is extremely important as you want your customers to know you have adopted this payment method and how to use it on your website.

This is also another opportunity to contact any lapsed customers and to offer an incentive to checkout with Klarna to get the ball rolling on your website.

Please update the areas described below on your IRP website.

Banners and imagery

• Heading message to include icon and introductory information
• Top banners to include icon and messaging
• Add to basket messaging and Klarna widget
• Website footer payment icons

Klarna widget

• Klarna widget on models page; this is specific to your contract with Klarna and you will have an individual code which you can add into site scripts. This will allow you to display Klarna-specific messaging, e.g. 'Pay in 3', 'Buy this item in 3 payments of £10'.

Emails

• Header icons and messaging
• Content describing how Klarna works
• Footer payment icons

Marketing

• Update your banners, widget and imagery as noted above
• Create a custom content page with Klarna-specific information
• Email your customers to let them know you have a new way to pay live on your website
• Include Klarna in your interventions so customers see this imagery as soon as they land on your website
• Create social media posts about your new payment partner

For more information about Klarna, contact your IRP Account Manager who will put you in touch with our dedicated Klarna Account Manager. If you have any additional queries, please reach out to Jo-Anne Morgan, at IRP Commerce.