Search Results "Ecommerce"

	IRP's Black Friday Ultimate Guide Marketing & Acquisition A Systematic Approach will Deliver Results Published: 08 Nov 2024	View
	Solving Ecommerce with a Service Marketplace IRP White Papers Whitepaper demonstrating how a Service Marketplace helps Merchants pick the winning team Published: 15 Feb 2023	View
	Real Time Calculation of Ecommerce Sales, Margins & Net Profit - Whitepaper IRP White Papers WHITEPAPER - IRP effectively solves eCommerce by demonstrating novel technology that calculates merchant net profit in real time. Published: 15 Aug 2022	View
	Cost of Revenue – Ecommerce's Dark Secret IRP Ecommerce Financial Secrets Ecommerce is going through exceptional growth, but what is lurking beneath the surface of this rise and how can companies navigate these choppy waters? Published: 13 Aug 2022	View
	Black Friday traffic surge handled seamlessly by IRP Commerce Cloud IRP Research William Bailie, CTO of IRP Commerce, talks about how the investment in secure, cloud-based infrastructure enables IRP to handle the surge in customer demand seamlessly. Published: 09 Dec 2020	View
	Ecommerce Basics For Entering Hong Kong Conversion & Retention It takes a lot of research and planning to succeed in entering a new market but with these basics and close collaboration with your IRP Account Manager, you should be able to get off to the right start. Published: 02 Sep 2019	View
	Accelerate Your International Revenues Using Local Payment Methods on the IRP Conversion & Retention Traffic from international countries not converting? Maybe you should offer LPMs. Published: 21 Jun 2019	View
	The Future Of Ecommerce Will Be Fought Out On Intelligent Systems Inspiration & Opinion Ecommerce companies need clear information to make rational choices that are in the interests of profitability. The IRP Trading Terminal provides a solution to this problem. Published: 06 Feb 2019	View
	Alipay on the IRP and the Implications of Currency Conversions on Accounting IRP Research Using localised payments, such as Alipay for Chinese and Hong Kong sales, offers a huge advantage to aspirational retailers and distributors wanting to expand into the global market. Here are a few things you should know before embarking down this road. Published: 25 Jan 2019	View
	Attribution and Alignment in Ecommerce Teams Inspiration & Opinion In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology. Published: 20 Nov 2018	View
	Christmas Wrapped Up - 15 Top Ecommerce Tips To Help You Succeed This Holiday Season Marketing & Acquisition We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season. Published: 30 Oct 2018	View
	Creating a Budget for Digital Marketing Costs in Ecommerce IRP Ecommerce Financial Secrets By viewing digital marketing as an investment that directly drives returns in the form of sales and as a cost of revenue, your business will be pushed to focus on value, maximising sales returns for the least cost. Published: 26 Sep 2018	View
	Ecommerce Success Starts With Picking the Right Team and Rewarding Them Based On Sales Results Inspiration & Opinion If you do one thing this quarter to improve your ecommerce outlook — set up your reporting and staff reward structures based on sales results. This gets your staff thinking about sales first and is a big step in the right direction. Published: 10 May 2018	View
	IRP Commerce Trade Mission to China IRP Research In October 2017, we undertook a ten-day exploratory trip to China and Hong Kong to better understand the opportunities in the Asian ecommerce market. This article shares our experience and some of the key findings and contacts made from the trip. Published: 20 Dec 2017	View
	Chain Reaction Cycles – Their Legacy to Ecommerce in Ireland Inspiration & Opinion Northern Ireland's great hope for ecommerce was derailed on the 31st August 2013 when Chain Reaction Cycles (CRC) replatformed off IRP technology Published: 12 Dec 2017	View
	IRP Campaign Checklist Marketing & Acquisition When setting up an IRP campaign it is important to define your objectives and to promote your campaign as effectively as possible. Published: 29 Nov 2017	View
	The Evil Domino Effect of Raising Shipping Prices IRP Research This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number. Published: 09 May 2017	View
	The Impact on Revenue of a Promotions Campaign IRP Research Promotions have a positive affect on consumers and increase the probability that they will make a purchase. Published: 17 Apr 2017	View
	Ecommerce – The End Game Inspiration & Opinion The requirement to manipulate outcomes in favour of more sales is the core of ecommerce. Harnessing the ability of AI systems such as DeepAgent to do this is where ecommerce is going right now. Published: 14 Apr 2017	View
	The Chinese Ecommerce Landscape IRP Research The Chinese market is a very different, complex market that requires research and proper planning before entering seriously. Published: 06 Apr 2017	View
	The Essence of Conversion in Ecommerce Conversion & Retention It is a simple fact that identifying a customer's needs and removing their objections is at the core of all forms of selling, no matter how simple or complex the product or the selling medium. Published: 09 Jan 2017	View
	The Implications of a Cost of Revenue Accounting Model in Ecommerce IRP Ecommerce Financial Secrets It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead. Published: 05 Oct 2016	View
	Chain Reaction Cycles – A Case Study in the Implications of Ecommerce Alignment Inspiration & Opinion The CRC story has some wider business interest because it is essentially one of growth – how we assisted a very small UK company to become the world's largest online bike store, without taking on investment. Published: 07 Sep 2016	View
	Why Most Retailers Fail to Cross the Ecommerce Chasm Inspiration & Opinion It is very, very difficult for mid-market companies to take the ecommerce opportunity. This article aims to frame the challenge concisely and to outline the steps that companies need to take to make them successful. Published: 01 Sep 2016	View
	9 Easy Steps to Americanise Your Website Build, Manage & Grow By using the the nine simple localisation and language techniques described in this article you will find it very easy to quickly adapt your IRP website to your American customer base. Published: 30 Aug 2016	View
	The Fundamental Importance of Team Alignment in Ecommerce IRP Ecommerce Fundamentals The decisive nature of success in ecommerce is not technical but comes from the alignment of people in the organisation. Published: 04 Jul 2016	View
	The Ecommerce Profit and Loss Management Accounts IRP Ecommerce Financial Secrets This article seeks to summarise the key additional financial questions a retailer will need to consider to sell online effectively. Published: 01 Jul 2016	View
	Online Marketing Fees Should be Assessed as a Cost of Revenue and Not an Overhead IRP Ecommerce Financial Secrets Fundamentally, online marketing and web fees should be assessed as a Cost of Revenue and not an Overhead. This is an important thing for company accountants and business owners to understand. Published: 09 Mar 2016	View
	The Pros and Cons of Online Customer Reviews Conversion & Retention One factor that can contribute to your success is using online customer reviews to build a stronger online presence. Published: 15 Oct 2015	View
	Ecommerce As Chess Inspiration & Opinion There are some interesting parallels between chess play and ecommerce strategy. To be successful in either, you need to have a deep understanding of the game. Published: 23 Jun 2015	View
	Create Effective Email Marketing Campaigns Marketing & Acquisition The secret to achieving great results with your email campaigns is to keep on top of the latest methods and apply them to your own campaigns. Published: 10 Jun 2015	View
	Effective Marketing for Father’s Day Marketing & Acquisition In 2014 it was estimated that Father’s Day was worth £200 million to the UK commerce industry. Here are some tips to make the most of Father’s Day. Published: 10 Jun 2015	View
	10 Steps To Optimise Your Trustpilot Account Conversion & Retention Once you have registered with Trustpilot, you are ready to begin optimising your account and make use of Trustpilot’s widgets and logos. Published: 09 Apr 2015	View
	IRP Ecommerce Calculator IRP Ecommerce Fundamentals The IRP Ecommerce Calculator helps you to predict your costs and profits by manipulating the key variables in the fundamental IRP ecommerce equation. Published: 26 Nov 2014	View
	The Role of an IRP Ecommerce Manager IRP Ecommerce Fundamentals To identify, appoint and confirm an IRP Ecommerce Manager is one of the most important steps that a pure play or multichannel online business can make. Published: 27 Oct 2014	View
	Ecommerce Competitor Research Build, Manage & Grow Before you start in any business venture – especially an online venture – you need to understand the market that you are going to operate in. Published: 24 Oct 2014	View
	Defining Your A/B Testing Goals Conversion & Retention By defining goals for your A/B testing, mapping out user flows and running high-impact tests, you can acquire data to back up your changes and provide answers to your questions. Published: 13 Oct 2014	View
	Patch your tyre before riding on Inspiration & Opinion Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain! Published: 13 Oct 2014	View
	Irasshaimase Inspiration & Opinion Take pride in your online store as if you were welcoming every customer with a polite Japanese bow.... Published: 10 Oct 2014	View
	Email Marketing Marketing & Acquisition Email marketing using the IRP is a very simple and effective tool for engaging with your customer. Published: 14 Jan 2014	View
	Ecommerce Strategy & Planning IRP Ecommerce Fundamentals Strategy and planning play a fundamental role in business, not least online, and even more so in a complex world that now operates across multiple sales channels and devices. Published: 14 Jan 2014	View
	Building an Ecommerce Team IRP Ecommerce Fundamentals An effective team is just as critical to a successful online business as are your website, products and technology. Published: 24 Oct 2013	View
	International Expansion Build, Manage & Grow Most retailers recognize the opportunity to extend the reach of their brand and products by selling online into new markets. Published: 24 Oct 2013	View
	Ecommerce Fundamentals IRP Ecommerce Fundamentals Ecommerce is the fastest-growing area of business, supercharged by innovations in technology and changing consumer behaviour. Published: 24 Oct 2013	View

IRP's Black Friday Ultimate Guide

Marketing & Acquisition

A Systematic Approach will Deliver Results

Published: 08 Nov 2024

View

Solving Ecommerce with a Service Marketplace

IRP White Papers

Whitepaper demonstrating how a Service Marketplace helps Merchants pick the winning team

Published: 15 Feb 2023

View

Real Time Calculation of Ecommerce Sales, Margins & Net Profit - Whitepaper

IRP White Papers

WHITEPAPER - IRP effectively solves eCommerce by demonstrating novel technology that calculates merchant net profit in real time.

Published: 15 Aug 2022

View

Cost of Revenue – Ecommerce's Dark Secret

IRP Ecommerce Financial Secrets

Ecommerce is going through exceptional growth, but what is lurking beneath the surface of this rise and how can companies navigate these choppy waters?

Published: 13 Aug 2022

View

Black Friday traffic surge handled seamlessly by IRP Commerce Cloud

IRP Research

William Bailie, CTO of IRP Commerce, talks about how the investment in secure, cloud-based infrastructure enables IRP to handle the surge in customer demand seamlessly.

Published: 09 Dec 2020

View

Ecommerce Basics For Entering Hong Kong

Conversion & Retention

It takes a lot of research and planning to succeed in entering a new market but with these basics and close collaboration with your IRP Account Manager, you should be able to get off to the right start.

Published: 02 Sep 2019

View

Accelerate Your International Revenues Using Local Payment Methods on the IRP

Conversion & Retention

Traffic from international countries not converting? Maybe you should offer LPMs.

Published: 21 Jun 2019

View

The Future Of Ecommerce Will Be Fought Out On Intelligent Systems

Inspiration & Opinion

Ecommerce companies need clear information to make rational choices that are in the interests of profitability. The IRP Trading Terminal provides a solution to this problem.

Published: 06 Feb 2019

View

Alipay on the IRP and the Implications of Currency Conversions on Accounting

IRP Research

Using localised payments, such as Alipay for Chinese and Hong Kong sales, offers a huge advantage to aspirational retailers and distributors wanting to expand into the global market. Here are a few things you should know before embarking down this road.

Published: 25 Jan 2019

View

Attribution and Alignment in Ecommerce Teams

Inspiration & Opinion

In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology.

Published: 20 Nov 2018

View

Christmas Wrapped Up - 15 Top Ecommerce Tips To Help You Succeed This Holiday Season

Marketing & Acquisition

We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season.

Published: 30 Oct 2018

View

Creating a Budget for Digital Marketing Costs in Ecommerce

IRP Ecommerce Financial Secrets

By viewing digital marketing as an investment that directly drives returns in the form of sales and as a cost of revenue, your business will be pushed to focus on value, maximising sales returns for the least cost.

Published: 26 Sep 2018

View

Ecommerce Success Starts With Picking the Right Team and Rewarding Them Based On Sales Results

Inspiration & Opinion

If you do one thing this quarter to improve your ecommerce outlook — set up your reporting and staff reward structures based on sales results. This gets your staff thinking about sales first and is a big step in the right direction.

Published: 10 May 2018

View

IRP Commerce Trade Mission to China

IRP Research

In October 2017, we undertook a ten-day exploratory trip to China and Hong Kong to better understand the opportunities in the Asian ecommerce market. This article shares our experience and some of the key findings and contacts made from the trip.

Published: 20 Dec 2017

View

Chain Reaction Cycles – Their Legacy to Ecommerce in Ireland

Inspiration & Opinion

Northern Ireland's great hope for ecommerce was derailed on the 31st August 2013 when Chain Reaction Cycles (CRC) replatformed off IRP technology

Published: 12 Dec 2017

View

IRP Campaign Checklist

Marketing & Acquisition

When setting up an IRP campaign it is important to define your objectives and to promote your campaign as effectively as possible.

Published: 29 Nov 2017

View

The Evil Domino Effect of Raising Shipping Prices

IRP Research

This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number.

Published: 09 May 2017

View

The Impact on Revenue of a Promotions Campaign

IRP Research

Promotions have a positive affect on consumers and increase the probability that they will make a purchase.

Published: 17 Apr 2017

View

Ecommerce – The End Game

Inspiration & Opinion

The requirement to manipulate outcomes in favour of more sales is the core of ecommerce. Harnessing the ability of AI systems such as DeepAgent to do this is where ecommerce is going right now.

Published: 14 Apr 2017

View

The Chinese Ecommerce Landscape

IRP Research

The Chinese market is a very different, complex market that requires research and proper planning before entering seriously.

Published: 06 Apr 2017

View

The Essence of Conversion in Ecommerce

Conversion & Retention

It is a simple fact that identifying a customer's needs and removing their objections is at the core of all forms of selling, no matter how simple or complex the product or the selling medium.

Published: 09 Jan 2017

View

The Implications of a Cost of Revenue Accounting Model in Ecommerce

IRP Ecommerce Financial Secrets

It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead.

Published: 05 Oct 2016

View

Chain Reaction Cycles – A Case Study in the Implications of Ecommerce Alignment

Inspiration & Opinion

The CRC story has some wider business interest because it is essentially one of growth – how we assisted a very small UK company to become the world's largest online bike store, without taking on investment.

Published: 07 Sep 2016

View

Why Most Retailers Fail to Cross the Ecommerce Chasm

Inspiration & Opinion

It is very, very difficult for mid-market companies to take the ecommerce opportunity. This article aims to frame the challenge concisely and to outline the steps that companies need to take to make them successful.

Published: 01 Sep 2016

View

9 Easy Steps to Americanise Your Website

Build, Manage & Grow

By using the the nine simple localisation and language techniques described in this article you will find it very easy to quickly adapt your IRP website to your American customer base.

Published: 30 Aug 2016

View

The Fundamental Importance of Team Alignment in Ecommerce

IRP Ecommerce Fundamentals

The decisive nature of success in ecommerce is not technical but comes from the alignment of people in the organisation.

Published: 04 Jul 2016

View

The Ecommerce Profit and Loss Management Accounts

IRP Ecommerce Financial Secrets

This article seeks to summarise the key additional financial questions a retailer will need to consider to sell online effectively.

Published: 01 Jul 2016

View

Online Marketing Fees Should be Assessed as a Cost of Revenue and Not an Overhead

IRP Ecommerce Financial Secrets

Fundamentally, online marketing and web fees should be assessed as a Cost of Revenue and not an Overhead. This is an important thing for company accountants and business owners to understand.

Published: 09 Mar 2016

View

The Pros and Cons of Online Customer Reviews

Conversion & Retention

One factor that can contribute to your success is using online customer reviews to build a stronger online presence.

Published: 15 Oct 2015

View

Ecommerce As Chess

Inspiration & Opinion

There are some interesting parallels between chess play and ecommerce strategy. To be successful in either, you need to have a deep understanding of the game.

Published: 23 Jun 2015

View

Create Effective Email Marketing Campaigns

Marketing & Acquisition

The secret to achieving great results with your email campaigns is to keep on top of the latest methods and apply them to your own campaigns.

Published: 10 Jun 2015

View

Effective Marketing for Father’s Day

Marketing & Acquisition

In 2014 it was estimated that Father’s Day was worth £200 million to the UK commerce industry. Here are some tips to make the most of Father’s Day.

Published: 10 Jun 2015

View

10 Steps To Optimise Your Trustpilot Account

Conversion & Retention

Once you have registered with Trustpilot, you are ready to begin optimising your account and make use of Trustpilot’s widgets and logos.

Published: 09 Apr 2015

View

IRP Ecommerce Calculator

IRP Ecommerce Fundamentals

The IRP Ecommerce Calculator helps you to predict your costs and profits by manipulating the key variables in the fundamental IRP ecommerce equation.

Published: 26 Nov 2014

View

The Role of an IRP Ecommerce Manager

IRP Ecommerce Fundamentals

To identify, appoint and confirm an IRP Ecommerce Manager is one of the most important steps that a pure play or multichannel online business can make.

Published: 27 Oct 2014

View

Ecommerce Competitor Research

Build, Manage & Grow

Before you start in any business venture – especially an online venture – you need to understand the market that you are going to operate in.

Published: 24 Oct 2014

View

Defining Your A/B Testing Goals

Conversion & Retention

By defining goals for your A/B testing, mapping out user flows and running high-impact tests, you can acquire data to back up your changes and provide answers to your questions.

Published: 13 Oct 2014

View

Patch your tyre before riding on

Inspiration & Opinion

Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!

Published: 13 Oct 2014

View

Irasshaimase

Inspiration & Opinion

Take pride in your online store as if you were welcoming every customer with a polite Japanese bow....

Published: 10 Oct 2014

View

Email Marketing

Marketing & Acquisition

Email marketing using the IRP is a very simple and effective tool for engaging with your customer.

Published: 14 Jan 2014

View

Ecommerce Strategy & Planning

IRP Ecommerce Fundamentals

Strategy and planning play a fundamental role in business, not least online, and even more so in a complex world that now operates across multiple sales channels and devices.

Published: 14 Jan 2014

View

Building an Ecommerce Team

IRP Ecommerce Fundamentals

An effective team is just as critical to a successful online business as are your website, products and technology.

Published: 24 Oct 2013

View

International Expansion

Build, Manage & Grow

Most retailers recognize the opportunity to extend the reach of their brand and products by selling online into new markets.

Published: 24 Oct 2013

View

Ecommerce Fundamentals

IRP Ecommerce Fundamentals

Ecommerce is the fastest-growing area of business, supercharged by innovations in technology and changing consumer behaviour.

Published: 24 Oct 2013

View

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Ecommerce - 44 results in Strategy Centre