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cost per acquisition - 4 results in Strategy Centre

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IRP Ecommerce Financial Secrets
It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead.
Published: 05 Oct 2016
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IRP Ecommerce Financial Secrets
Fundamentally, online marketing and web fees should be assessed as a Cost of Revenue and not an Overhead. This is an important thing for company accountants and business owners to understand.
Published: 09 Mar 2016
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IRP Ecommerce Fundamentals
The IRP Ecommerce Calculator helps you to predict your costs and profits by manipulating the key variables in the fundamental IRP ecommerce equation.
Published: 26 Nov 2014
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Inspiration & Opinion
Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!
Published: 13 Oct 2014
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Live Market Data
Today v Yesterday 0.41%
November 2024 v November 2023 8.35%
YTD 2024 v 2023 7.66%
Arts and Crafts 0.10%
Baby & Child 0.07%
Cars and Motorcycling 0.14%
Electrical & Commercial Equipment 0.58%
Fashion Clothing & Accessories 0.02%
Food & Drink 0.14%
Health and Wellbeing 13.45%
Kitchen & Home Appliances 0.32%
Pet Care 0.02%
Sports and Recreation 0.10%
Toys, Games & Collectables 0.34%

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