Search Results "AI"

	IRP's Black Friday Ultimate Guide Marketing & Acquisition A Systematic Approach will Deliver Results Published: 08 Nov 2024	View
	IRP Marketing Campaigns - Remarketing for Profit Marketing & Acquisition Ensure your email marketing is successfully generating revenue on the IRP. Published: 21 Sep 2021	View
	Ecommerce Basics For Entering Hong Kong Conversion & Retention It takes a lot of research and planning to succeed in entering a new market but with these basics and close collaboration with your IRP Account Manager, you should be able to get off to the right start. Published: 02 Sep 2019	View
	Accelerate Your International Revenues Using Local Payment Methods on the IRP Conversion & Retention Traffic from international countries not converting? Maybe you should offer LPMs. Published: 21 Jun 2019	View
	Optimising Email Deliverability Using the IRP and SendGrid Conversion & Retention This article describes the 'art' of email deliverability and provides immediately actionable advice to improve overall campaign performance, open rates and revenue. Published: 18 Feb 2019	View
	IRP Commerce Trade Mission to China IRP Research In October 2017, we undertook a ten-day exploratory trip to China and Hong Kong to better understand the opportunities in the Asian ecommerce market. This article shares our experience and some of the key findings and contacts made from the trip. Published: 20 Dec 2017	View
	Chain Reaction Cycles – Their Legacy to Ecommerce in Ireland Inspiration & Opinion Northern Ireland's great hope for ecommerce was derailed on the 31st August 2013 when Chain Reaction Cycles (CRC) replatformed off IRP technology Published: 12 Dec 2017	View
	IRP Campaign Checklist Marketing & Acquisition When setting up an IRP campaign it is important to define your objectives and to promote your campaign as effectively as possible. Published: 29 Nov 2017	View
	The Evil Domino Effect of Raising Shipping Prices IRP Research This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number. Published: 09 May 2017	View
	The Impact on Revenue of a Promotions Campaign IRP Research Promotions have a positive affect on consumers and increase the probability that they will make a purchase. Published: 17 Apr 2017	View
	Ecommerce – The End Game Inspiration & Opinion The requirement to manipulate outcomes in favour of more sales is the core of ecommerce. Harnessing the ability of AI systems such as DeepAgent to do this is where ecommerce is going right now. Published: 14 Apr 2017	View
	Guidelines for Great Customer Service Conversion & Retention Disney's Guest Service Guidelines provide some inspiration for maintaining excellent customer service. Published: 12 Apr 2017	View
	Offering Local Payment Methods on the IRP IRP Research The IRP offers users the ability to avail of many Local Payment Methods (LPMs) in international territories via its integration with Worldpay. Published: 14 Mar 2017	View
	How to Create a Successful Product Launch Marketing & Acquisition The very first steps of the product launch are vital, right from the product data, name and description. Published: 23 Nov 2016	View
	Chain Reaction Cycles – A Case Study in the Implications of Ecommerce Alignment Inspiration & Opinion The CRC story has some wider business interest because it is essentially one of growth – how we assisted a very small UK company to become the world's largest online bike store, without taking on investment. Published: 07 Sep 2016	View
	Why Most Retailers Fail to Cross the Ecommerce Chasm Inspiration & Opinion It is very, very difficult for mid-market companies to take the ecommerce opportunity. This article aims to frame the challenge concisely and to outline the steps that companies need to take to make them successful. Published: 01 Sep 2016	View
	9 Easy Steps to Americanise Your Website Build, Manage & Grow By using the the nine simple localisation and language techniques described in this article you will find it very easy to quickly adapt your IRP website to your American customer base. Published: 30 Aug 2016	View
	AI – Nature vs Nurture Inspiration & Opinion Can we control the nature of AI to an extent that anything that subsequently nurtures it does not affect it in a way we don't want it to? Published: 04 Jul 2016	View
	Online Marketing Fees Should be Assessed as a Cost of Revenue and Not an Overhead IRP Ecommerce Financial Secrets Fundamentally, online marketing and web fees should be assessed as a Cost of Revenue and not an Overhead. This is an important thing for company accountants and business owners to understand. Published: 09 Mar 2016	View
	The Role of Artificial Intelligence in the Future of Commerce Inspiration & Opinion Every major area in Traffic, Conversion and Retention faces automation by AI augmented systems. In the end, as with chess, AI machines will 'play ecommerce' even better than the best people. Published: 12 Jan 2016	View
	Create Effective Email Marketing Campaigns Marketing & Acquisition The secret to achieving great results with your email campaigns is to keep on top of the latest methods and apply them to your own campaigns. Published: 10 Jun 2015	View
	Effective Marketing for Father’s Day Marketing & Acquisition In 2014 it was estimated that Father’s Day was worth £200 million to the UK commerce industry. Here are some tips to make the most of Father’s Day. Published: 10 Jun 2015	View
	Irasshaimase Inspiration & Opinion Take pride in your online store as if you were welcoming every customer with a polite Japanese bow.... Published: 10 Oct 2014	View
	Email Marketing Marketing & Acquisition Email marketing using the IRP is a very simple and effective tool for engaging with your customer. Published: 14 Jan 2014	View
	International Expansion Build, Manage & Grow Most retailers recognize the opportunity to extend the reach of their brand and products by selling online into new markets. Published: 24 Oct 2013	View

IRP's Black Friday Ultimate Guide

Marketing & Acquisition

A Systematic Approach will Deliver Results

Published: 08 Nov 2024

View

IRP Marketing Campaigns - Remarketing for Profit

Marketing & Acquisition

Ensure your email marketing is successfully generating revenue on the IRP.

Published: 21 Sep 2021

View

Ecommerce Basics For Entering Hong Kong

Conversion & Retention

It takes a lot of research and planning to succeed in entering a new market but with these basics and close collaboration with your IRP Account Manager, you should be able to get off to the right start.

Published: 02 Sep 2019

View

Accelerate Your International Revenues Using Local Payment Methods on the IRP

Conversion & Retention

Traffic from international countries not converting? Maybe you should offer LPMs.

Published: 21 Jun 2019

View

Optimising Email Deliverability Using the IRP and SendGrid

Conversion & Retention

This article describes the 'art' of email deliverability and provides immediately actionable advice to improve overall campaign performance, open rates and revenue.

Published: 18 Feb 2019

View

IRP Commerce Trade Mission to China

IRP Research

In October 2017, we undertook a ten-day exploratory trip to China and Hong Kong to better understand the opportunities in the Asian ecommerce market. This article shares our experience and some of the key findings and contacts made from the trip.

Published: 20 Dec 2017

View

Chain Reaction Cycles – Their Legacy to Ecommerce in Ireland

Inspiration & Opinion

Northern Ireland's great hope for ecommerce was derailed on the 31st August 2013 when Chain Reaction Cycles (CRC) replatformed off IRP technology

Published: 12 Dec 2017

View

IRP Campaign Checklist

Marketing & Acquisition

When setting up an IRP campaign it is important to define your objectives and to promote your campaign as effectively as possible.

Published: 29 Nov 2017

View

The Evil Domino Effect of Raising Shipping Prices

IRP Research

This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number.

Published: 09 May 2017

View

The Impact on Revenue of a Promotions Campaign

IRP Research

Promotions have a positive affect on consumers and increase the probability that they will make a purchase.

Published: 17 Apr 2017

View

Ecommerce – The End Game

Inspiration & Opinion

The requirement to manipulate outcomes in favour of more sales is the core of ecommerce. Harnessing the ability of AI systems such as DeepAgent to do this is where ecommerce is going right now.

Published: 14 Apr 2017

View

Guidelines for Great Customer Service

Conversion & Retention

Disney's Guest Service Guidelines provide some inspiration for maintaining excellent customer service.

Published: 12 Apr 2017

View

Offering Local Payment Methods on the IRP

IRP Research

The IRP offers users the ability to avail of many Local Payment Methods (LPMs) in international territories via its integration with Worldpay.

Published: 14 Mar 2017

View

How to Create a Successful Product Launch

Marketing & Acquisition

The very first steps of the product launch are vital, right from the product data, name and description.

Published: 23 Nov 2016

View

Chain Reaction Cycles – A Case Study in the Implications of Ecommerce Alignment

Inspiration & Opinion

The CRC story has some wider business interest because it is essentially one of growth – how we assisted a very small UK company to become the world's largest online bike store, without taking on investment.

Published: 07 Sep 2016

View

Why Most Retailers Fail to Cross the Ecommerce Chasm

Inspiration & Opinion

It is very, very difficult for mid-market companies to take the ecommerce opportunity. This article aims to frame the challenge concisely and to outline the steps that companies need to take to make them successful.

Published: 01 Sep 2016

View

9 Easy Steps to Americanise Your Website

Build, Manage & Grow

By using the the nine simple localisation and language techniques described in this article you will find it very easy to quickly adapt your IRP website to your American customer base.

Published: 30 Aug 2016

View

AI – Nature vs Nurture

Inspiration & Opinion

Can we control the nature of AI to an extent that anything that subsequently nurtures it does not affect it in a way we don't want it to?

Published: 04 Jul 2016

View

Online Marketing Fees Should be Assessed as a Cost of Revenue and Not an Overhead

IRP Ecommerce Financial Secrets

Fundamentally, online marketing and web fees should be assessed as a Cost of Revenue and not an Overhead. This is an important thing for company accountants and business owners to understand.

Published: 09 Mar 2016

View

The Role of Artificial Intelligence in the Future of Commerce

Inspiration & Opinion

Every major area in Traffic, Conversion and Retention faces automation by AI augmented systems. In the end, as with chess, AI machines will 'play ecommerce' even better than the best people.

Published: 12 Jan 2016

View

Create Effective Email Marketing Campaigns

Marketing & Acquisition

The secret to achieving great results with your email campaigns is to keep on top of the latest methods and apply them to your own campaigns.

Published: 10 Jun 2015

View

Effective Marketing for Father’s Day

Marketing & Acquisition

In 2014 it was estimated that Father’s Day was worth £200 million to the UK commerce industry. Here are some tips to make the most of Father’s Day.

Published: 10 Jun 2015

View

Irasshaimase

Inspiration & Opinion

Take pride in your online store as if you were welcoming every customer with a polite Japanese bow....

Published: 10 Oct 2014

View

Email Marketing

Marketing & Acquisition

Email marketing using the IRP is a very simple and effective tool for engaging with your customer.

Published: 14 Jan 2014

View

International Expansion

Build, Manage & Grow

Most retailers recognize the opportunity to extend the reach of their brand and products by selling online into new markets.

Published: 24 Oct 2013

View

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AI - 25 results in Strategy Centre