Search Results "IRP"

	IRP's Black Friday Ultimate Guide Marketing & Acquisition A Systematic Approach will Deliver Results Published: 08 Nov 2024	View
	Sales Expectations in First Three Months after Replatforming IRP White Papers How will replatforming to IRP affect your sales? There is a three-stage sales pattern: slight DIP, RECOVERY then GROWTH Published: 08 Jul 2024	View
	Going Global with IRP Feeds on Marketing Cloud IRP Ecommerce Fundamentals Updating and maintaining IRP Feeds gives Merchants global reach to customers in all the world's key traffic channels. Published: 05 Dec 2023	View
	Google Analytics 4 Operating Seamlessly on IRP IRP Analytics & Reporting IRP Commerce Cloud is now fully integrated with Google Analytics 4 Published: 26 Jun 2023	View
	50% PPC Revenue Uplift by Improving Google Shopping Ads Relevance IRP Ecommerce Fundamentals Google Shopping Feeds structured for optimal performance using Merchant Center Rules deliver proven results Published: 13 Oct 2022	View
	Unlock Conversion by Optimising IRP Search IRP Ecommerce Fundamentals IRP Search helps your high-intent shoppers zero in on their desired items fast — it also collects important data points on what your customers want. Published: 14 Aug 2022	View
	IRP Marketing Campaigns - Remarketing for Profit Marketing & Acquisition Ensure your email marketing is successfully generating revenue on the IRP. Published: 21 Sep 2021	View
	GDPR Cookie Consent Updates that Require Immediate Attention IRP Research Important information for IRP Merchants about the rollout of cookie consent mechanisms. Published: 02 Jul 2021	View
	GDPR-Compliant IRP Tracking - Update for IRP Agencies, Merchants and Service Providers IRP Research With increasing GDPR enforcement, it is critical to follow the IRP Tracking and Attribution Standard. Published: 02 Jul 2021	View
	Black Friday traffic surge handled seamlessly by IRP Commerce Cloud IRP Research William Bailie, CTO of IRP Commerce, talks about how the investment in secure, cloud-based infrastructure enables IRP to handle the surge in customer demand seamlessly. Published: 09 Dec 2020	View
	Making the Most of Klarna on Your IRP Platform Conversion & Retention When you add any new feature or product to your IRP, you should be informing your customers as soon as possible. Otherwise, how are they going to know it's there? Published: 18 Feb 2020	View
	Getting the Most Out of SEO on the IRP Marketing & Acquisition SEO is a fine art and requires lots of tweaking over time – but laying a strong foundation can help to boost overall site visibility on search engines. Published: 06 Jan 2020	View
	How IRP Commerce Runs an Efficient Replatforming Project IRP Research Using our optimised deployment processes and project plans, customers can ensure that their deployment is completed on schedule and that their new website users have the best experience possible. Published: 06 Nov 2019	View
	Ecommerce Basics For Entering Hong Kong Conversion & Retention It takes a lot of research and planning to succeed in entering a new market but with these basics and close collaboration with your IRP Account Manager, you should be able to get off to the right start. Published: 02 Sep 2019	View
	Accelerate Your International Revenues Using Local Payment Methods on the IRP Conversion & Retention Traffic from international countries not converting? Maybe you should offer LPMs. Published: 21 Jun 2019	View
	Optimising Email Deliverability Using the IRP and SendGrid Conversion & Retention This article describes the 'art' of email deliverability and provides immediately actionable advice to improve overall campaign performance, open rates and revenue. Published: 18 Feb 2019	View
	The Future Of Ecommerce Will Be Fought Out On Intelligent Systems Inspiration & Opinion Ecommerce companies need clear information to make rational choices that are in the interests of profitability. The IRP Trading Terminal provides a solution to this problem. Published: 06 Feb 2019	View
	Alipay on the IRP and the Implications of Currency Conversions on Accounting IRP Research Using localised payments, such as Alipay for Chinese and Hong Kong sales, offers a huge advantage to aspirational retailers and distributors wanting to expand into the global market. Here are a few things you should know before embarking down this road. Published: 25 Jan 2019	View
	Attribution and Alignment in Ecommerce Teams Inspiration & Opinion In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology. Published: 20 Nov 2018	View
	IRP Commerce Trade Mission to China IRP Research In October 2017, we undertook a ten-day exploratory trip to China and Hong Kong to better understand the opportunities in the Asian ecommerce market. This article shares our experience and some of the key findings and contacts made from the trip. Published: 20 Dec 2017	View
	IRP Campaign Checklist Marketing & Acquisition When setting up an IRP campaign it is important to define your objectives and to promote your campaign as effectively as possible. Published: 29 Nov 2017	View
	IRP Interventions - Strategies for Revenue Growth IRP Research This research paper defines a variety of IRP intervention strategies and analyses their revenue impact. This is a metric-based study carried out on IRP commerce client websites over the course of a two-month period in 2017. Published: 17 Apr 2017	View
	The Impact on Revenue of a Promotions Campaign IRP Research Promotions have a positive affect on consumers and increase the probability that they will make a purchase. Published: 17 Apr 2017	View
	Ecommerce – The End Game Inspiration & Opinion The requirement to manipulate outcomes in favour of more sales is the core of ecommerce. Harnessing the ability of AI systems such as DeepAgent to do this is where ecommerce is going right now. Published: 14 Apr 2017	View
	Guidelines for Great Customer Service Conversion & Retention Disney's Guest Service Guidelines provide some inspiration for maintaining excellent customer service. Published: 12 Apr 2017	View
	The Chinese Ecommerce Landscape IRP Research The Chinese market is a very different, complex market that requires research and proper planning before entering seriously. Published: 06 Apr 2017	View
	Offering Local Payment Methods on the IRP IRP Research The IRP offers users the ability to avail of many Local Payment Methods (LPMs) in international territories via its integration with Worldpay. Published: 14 Mar 2017	View
	Successful Sales and Promotions on the IRP Conversion & Retention Planning is crucial when it comes to successful sales using the IRP system. Calendars and planning ahead of time are vital for the success of your digital strategy. Published: 01 Dec 2016	View
	The Implications of a Cost of Revenue Accounting Model in Ecommerce IRP Ecommerce Financial Secrets It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead. Published: 05 Oct 2016	View
	Chain Reaction Cycles – A Case Study in the Implications of Ecommerce Alignment Inspiration & Opinion The CRC story has some wider business interest because it is essentially one of growth – how we assisted a very small UK company to become the world's largest online bike store, without taking on investment. Published: 07 Sep 2016	View
	Why Most Retailers Fail to Cross the Ecommerce Chasm Inspiration & Opinion It is very, very difficult for mid-market companies to take the ecommerce opportunity. This article aims to frame the challenge concisely and to outline the steps that companies need to take to make them successful. Published: 01 Sep 2016	View
	IRP White Paper on Replatforming to the IRP IRP White Papers An ecommerce platform migration is a major decision that affects both a company and its customers. Once the decision is made, it's important to mitigate risk and ensure that a detailed and well-constructed plan is in place so that the replatforming project runs smoothly. Published: 20 Jan 2016	View
	The Role of Artificial Intelligence in the Future of Commerce Inspiration & Opinion Every major area in Traffic, Conversion and Retention faces automation by AI augmented systems. In the end, as with chess, AI machines will 'play ecommerce' even better than the best people. Published: 12 Jan 2016	View
	The Pros and Cons of Online Customer Reviews Conversion & Retention One factor that can contribute to your success is using online customer reviews to build a stronger online presence. Published: 15 Oct 2015	View
	IRP Ecommerce Calculator IRP Ecommerce Fundamentals The IRP Ecommerce Calculator helps you to predict your costs and profits by manipulating the key variables in the fundamental IRP ecommerce equation. Published: 26 Nov 2014	View
	The Role of an IRP Ecommerce Manager IRP Ecommerce Fundamentals To identify, appoint and confirm an IRP Ecommerce Manager is one of the most important steps that a pure play or multichannel online business can make. Published: 27 Oct 2014	View
	Defining Your A/B Testing Goals Conversion & Retention By defining goals for your A/B testing, mapping out user flows and running high-impact tests, you can acquire data to back up your changes and provide answers to your questions. Published: 13 Oct 2014	View
	Patch your tyre before riding on Inspiration & Opinion Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain! Published: 13 Oct 2014	View
	Email Marketing Marketing & Acquisition Email marketing using the IRP is a very simple and effective tool for engaging with your customer. Published: 14 Jan 2014	View
	International Expansion Build, Manage & Grow Most retailers recognize the opportunity to extend the reach of their brand and products by selling online into new markets. Published: 24 Oct 2013	View
	Traffic, Conversion & Retention Conversion & Retention Sales will not grow unless you understand, and have a dedicated approach towards, the key areas involved in Traffic Generation, On Site Conversion and Customer Retention. Published: 24 Oct 2013	View
	IRP Features List The IRP Platform The IRP is a fully-integrated multichannel solution combining sales channels, unparalleled world-class international reach and a comprehensive online featured toolset. Published: 24 Oct 2013	View
	IRP Fundamentals The IRP Platform The IRP seamlessly combines sales channels and digital marketing channels into one central system. It makes life simple for everyone using the IRP and maximises the sales opportunities. Published: 24 Oct 2013	View

IRP's Black Friday Ultimate Guide

Marketing & Acquisition

A Systematic Approach will Deliver Results

Published: 08 Nov 2024

View

Sales Expectations in First Three Months after Replatforming

IRP White Papers

How will replatforming to IRP affect your sales? There is a three-stage sales pattern: slight DIP, RECOVERY then GROWTH

Published: 08 Jul 2024

View

Going Global with IRP Feeds on Marketing Cloud

IRP Ecommerce Fundamentals

Updating and maintaining IRP Feeds gives Merchants global reach to customers in all the world's key traffic channels.

Published: 05 Dec 2023

View

Google Analytics 4 Operating Seamlessly on IRP

IRP Analytics & Reporting

IRP Commerce Cloud is now fully integrated with Google Analytics 4

Published: 26 Jun 2023

View

50% PPC Revenue Uplift by Improving Google Shopping Ads Relevance

IRP Ecommerce Fundamentals

Google Shopping Feeds structured for optimal performance using Merchant Center Rules deliver proven results

Published: 13 Oct 2022

View

Unlock Conversion by Optimising IRP Search

IRP Ecommerce Fundamentals

IRP Search helps your high-intent shoppers zero in on their desired items fast — it also collects important data points on what your customers want.

Published: 14 Aug 2022

View

IRP Marketing Campaigns - Remarketing for Profit

Marketing & Acquisition

Ensure your email marketing is successfully generating revenue on the IRP.

Published: 21 Sep 2021

View

GDPR Cookie Consent Updates that Require Immediate Attention

IRP Research

Important information for IRP Merchants about the rollout of cookie consent mechanisms.

Published: 02 Jul 2021

View

GDPR-Compliant IRP Tracking - Update for IRP Agencies, Merchants and Service Providers

IRP Research

With increasing GDPR enforcement, it is critical to follow the IRP Tracking and Attribution Standard.

Published: 02 Jul 2021

View

Black Friday traffic surge handled seamlessly by IRP Commerce Cloud

IRP Research

William Bailie, CTO of IRP Commerce, talks about how the investment in secure, cloud-based infrastructure enables IRP to handle the surge in customer demand seamlessly.

Published: 09 Dec 2020

View

Making the Most of Klarna on Your IRP Platform

Conversion & Retention

When you add any new feature or product to your IRP, you should be informing your customers as soon as possible. Otherwise, how are they going to know it's there?

Published: 18 Feb 2020

View

Getting the Most Out of SEO on the IRP

Marketing & Acquisition

SEO is a fine art and requires lots of tweaking over time – but laying a strong foundation can help to boost overall site visibility on search engines.

Published: 06 Jan 2020

View

How IRP Commerce Runs an Efficient Replatforming Project

IRP Research

Using our optimised deployment processes and project plans, customers can ensure that their deployment is completed on schedule and that their new website users have the best experience possible.

Published: 06 Nov 2019

View

Ecommerce Basics For Entering Hong Kong

Conversion & Retention

It takes a lot of research and planning to succeed in entering a new market but with these basics and close collaboration with your IRP Account Manager, you should be able to get off to the right start.

Published: 02 Sep 2019

View

Accelerate Your International Revenues Using Local Payment Methods on the IRP

Conversion & Retention

Traffic from international countries not converting? Maybe you should offer LPMs.

Published: 21 Jun 2019

View

Optimising Email Deliverability Using the IRP and SendGrid

Conversion & Retention

This article describes the 'art' of email deliverability and provides immediately actionable advice to improve overall campaign performance, open rates and revenue.

Published: 18 Feb 2019

View

The Future Of Ecommerce Will Be Fought Out On Intelligent Systems

Inspiration & Opinion

Ecommerce companies need clear information to make rational choices that are in the interests of profitability. The IRP Trading Terminal provides a solution to this problem.

Published: 06 Feb 2019

View

Alipay on the IRP and the Implications of Currency Conversions on Accounting

IRP Research

Using localised payments, such as Alipay for Chinese and Hong Kong sales, offers a huge advantage to aspirational retailers and distributors wanting to expand into the global market. Here are a few things you should know before embarking down this road.

Published: 25 Jan 2019

View

Attribution and Alignment in Ecommerce Teams

Inspiration & Opinion

In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology.

Published: 20 Nov 2018

View

IRP Commerce Trade Mission to China

IRP Research

In October 2017, we undertook a ten-day exploratory trip to China and Hong Kong to better understand the opportunities in the Asian ecommerce market. This article shares our experience and some of the key findings and contacts made from the trip.

Published: 20 Dec 2017

View

IRP Campaign Checklist

Marketing & Acquisition

When setting up an IRP campaign it is important to define your objectives and to promote your campaign as effectively as possible.

Published: 29 Nov 2017

View

IRP Interventions - Strategies for Revenue Growth

IRP Research

This research paper defines a variety of IRP intervention strategies and analyses their revenue impact. This is a metric-based study carried out on IRP commerce client websites over the course of a two-month period in 2017.

Published: 17 Apr 2017

View

The Impact on Revenue of a Promotions Campaign

IRP Research

Promotions have a positive affect on consumers and increase the probability that they will make a purchase.

Published: 17 Apr 2017

View

Ecommerce – The End Game

Inspiration & Opinion

The requirement to manipulate outcomes in favour of more sales is the core of ecommerce. Harnessing the ability of AI systems such as DeepAgent to do this is where ecommerce is going right now.

Published: 14 Apr 2017

View

Guidelines for Great Customer Service

Conversion & Retention

Disney's Guest Service Guidelines provide some inspiration for maintaining excellent customer service.

Published: 12 Apr 2017

View

The Chinese Ecommerce Landscape

IRP Research

The Chinese market is a very different, complex market that requires research and proper planning before entering seriously.

Published: 06 Apr 2017

View

Offering Local Payment Methods on the IRP

IRP Research

The IRP offers users the ability to avail of many Local Payment Methods (LPMs) in international territories via its integration with Worldpay.

Published: 14 Mar 2017

View

Successful Sales and Promotions on the IRP

Conversion & Retention

Planning is crucial when it comes to successful sales using the IRP system. Calendars and planning ahead of time are vital for the success of your digital strategy.

Published: 01 Dec 2016

View

The Implications of a Cost of Revenue Accounting Model in Ecommerce

IRP Ecommerce Financial Secrets

It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead.

Published: 05 Oct 2016

View

Chain Reaction Cycles – A Case Study in the Implications of Ecommerce Alignment

Inspiration & Opinion

The CRC story has some wider business interest because it is essentially one of growth – how we assisted a very small UK company to become the world's largest online bike store, without taking on investment.

Published: 07 Sep 2016

View

Why Most Retailers Fail to Cross the Ecommerce Chasm

Inspiration & Opinion

It is very, very difficult for mid-market companies to take the ecommerce opportunity. This article aims to frame the challenge concisely and to outline the steps that companies need to take to make them successful.

Published: 01 Sep 2016

View

IRP White Paper on Replatforming to the IRP

IRP White Papers

An ecommerce platform migration is a major decision that affects both a company and its customers. Once the decision is made, it's important to mitigate risk and ensure that a detailed and well-constructed plan is in place so that the replatforming project runs smoothly.

Published: 20 Jan 2016

View

The Role of Artificial Intelligence in the Future of Commerce

Inspiration & Opinion

Every major area in Traffic, Conversion and Retention faces automation by AI augmented systems. In the end, as with chess, AI machines will 'play ecommerce' even better than the best people.

Published: 12 Jan 2016

View

The Pros and Cons of Online Customer Reviews

Conversion & Retention

One factor that can contribute to your success is using online customer reviews to build a stronger online presence.

Published: 15 Oct 2015

View

IRP Ecommerce Calculator

IRP Ecommerce Fundamentals

The IRP Ecommerce Calculator helps you to predict your costs and profits by manipulating the key variables in the fundamental IRP ecommerce equation.

Published: 26 Nov 2014

View

The Role of an IRP Ecommerce Manager

IRP Ecommerce Fundamentals

To identify, appoint and confirm an IRP Ecommerce Manager is one of the most important steps that a pure play or multichannel online business can make.

Published: 27 Oct 2014

View

Defining Your A/B Testing Goals

Conversion & Retention

By defining goals for your A/B testing, mapping out user flows and running high-impact tests, you can acquire data to back up your changes and provide answers to your questions.

Published: 13 Oct 2014

View

Patch your tyre before riding on

Inspiration & Opinion

Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!

Published: 13 Oct 2014

View

Email Marketing

Marketing & Acquisition

Email marketing using the IRP is a very simple and effective tool for engaging with your customer.

Published: 14 Jan 2014

View

International Expansion

Build, Manage & Grow

Most retailers recognize the opportunity to extend the reach of their brand and products by selling online into new markets.

Published: 24 Oct 2013

View

Traffic, Conversion & Retention

Conversion & Retention

Sales will not grow unless you understand, and have a dedicated approach towards, the key areas involved in Traffic Generation, On Site Conversion and Customer Retention.

Published: 24 Oct 2013

View

IRP Features List

The IRP Platform

The IRP is a fully-integrated multichannel solution combining sales channels, unparalleled world-class international reach and a comprehensive online featured toolset.

Published: 24 Oct 2013

View

IRP Fundamentals

The IRP Platform

The IRP seamlessly combines sales channels and digital marketing channels into one central system. It makes life simple for everyone using the IRP and maximises the sales opportunities.

Published: 24 Oct 2013

View

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IRP - 43 results in Strategy Centre