You can find this section under Products > Brands in the IRP Admin left navigation menu.
Before adding any Models to your site, you must first create the Categories and Brands to which they will belong. Brands are used to group models by the manufacturer, for example Nike, The North Face, Pandora, Titleist and so forth.
‘Brand Awareness’ is an important factor when customers are looking to purchase a product online and as a result, it is important to ensure that your Brand List and advertising are current and up to date within your IRP.
Overview video
Note: Currently videos are not maintained in line with each software release and therefore features may work slightly differently from the way they are shown.
Brand locations on the IRP
Brands occur in a number of areas across the front end of your IRP. These are described in the sections that follow.
Brand Selection
The Brand Selection drop-down list appears beneath the Top Navigation section on the default landing page of your IRP. The drop-down contains an alphabetic list of all currently active Brands within your IRP. Selecting a Brand from this drop-down will open the relevant Brands.aspx page, listing all Models under the Brand sorted by the selection for the Sort By Default Brands Page Application Setting (the default value is best selling).
Brand logos
You should update Brand Logos for all stocked Brands when adding Brands to your IRP. Logos will be automatically resized and centred to 150x150 pixels and 75x75 pixels.
The 150x150 images will appear on the Brands.aspx page discussed under Brand Selection and on the Models.aspx page to the right side of the Model Description:
The 75x75 image will appear on the BrandList.aspx page:
Note that Brand Logos throughout the desktop and mobile sites are rendered with an alt tag for SEO purposes. The content for this alt tag is populated via Small Translation 3133 and defaults to '{0} Logo', where '{0}' is the Brand Name. This applies to everywhere that a Brand Logo is rendered, for example Brands.aspx, BrandCategory.aspx, Mobile/MobileBrands.aspx and Mobile/MobileBrandCategory.aspx.
Brand banners & scrollers
You can set Brand Banners by Brand, Category and Shipping Country to appear on the Brands.aspx page for the corresponding selections.
You can display a brand scroller on your home page by enabling the Application Setting called Show Brands Scroller (located in the 'Products' grouping).
Brand list
The BrandList.aspx page lists all Brands that are available on your site filtered by:
- Top Brands: This calculates the Top 20 Best Selling Brands on your site and lists them in this order, from left to right.
- All Brands: This lists all Brands on your site in alphabetic order.
Brand restrictions
Certain Brands cannot be shipped or sold to particular countries. You can set Shipping Restrictions for Brands by editing a Brand, clicking the Shipping Restrictions tab and applying the restrictions to the countries to which the Brand cannot be shipped.