A Marketplace Works like Magic on Service Performance
For decades, eCommerce has been plagued by inefficiencies, particularly in the realm of services. To grasp why a Service Marketplace is essential, it’s important to recognise that services remain an unsolved part of the eCommerce equation.
Success in eCommerce hinges on both {PRODUCTS + SERVICES}—not one over the other, but both working together. While merchants sell through a PRODUCT (their online store), the store’s success depends on SERVICES (like Email, PPC, and Facebook) to generate traffic. Thus, a blend of {PRODUCTS + SERVICES} is critical for merchants to thrive.
In response, IRP has created a SERVICE MARKETPLACE that unites {PRODUCTS + SERVICES} in one ecosystem. We believe that only a marketplace can unlock the potential to solve the Service challenge in eCommerce. Are we on the right track? Read on to find out…
eCommerce is Solved by {PRODUCTS + SERVICES}
Not ONE or the OTHER - BOTH COMBINED IN DATA
Why a Benchmarked Service Marketplace is the Missing Link
In eCommerce, services have a major impact on profitability, yet they remain largely unregulated, inefficient, and unbenchmarked. Without clear benchmarks, merchants are left in the dark about whether their services are truly performing. If 50% of eCommerce success depends on services, then a data-driven approach to Service Trading is essential.
Benchmarks, data, and competition of services are just as crucial as the platform itself for profitable online selling. Since service outcomes can be measured in direct financial terms—through Costs and Sales—a SERVICE MARKETPLACE provides a simple yet powerful solution to measure performance, rank providers, and offer merchants greater choice.
Service Markets drive Performance by COMPETITION
The Service Marketplace has Worked Magic
Merchants who have engaged in the Market achieved remarkable results. The Service Market identified Inefficient Traffic Spend, Cost Overruns, Poor Channel Performance, Poor International Sales, Better Providers - and some Merchants have seen sales growth of over +400% sinmply by changing Services.
This IRP Service Marketplace approach - where data has been collected on every Provider's historical results - removed the guesswork and risk to make decisions based on data. It has transformed both eCommerce results and thinking.
Competition, when it is embraced, breeds excellence and innovation. Measurement of Service Provider results - in Traffic Costs and Revenues - puts the Market onto a profit footing. Merchants are given the power and resilience of a market to deliver results.
eCommerce PROFIT is built on {PRODUCTS + SERVICES}
Conclusion on the IRP Service Market Investment
The Service Marketplace has demonstrated the power to transform outcomes. Competition forces Service Providers and Agencies to perform and innovate. It addresses the unsolved Services side of eCommerce using data and competition. It can work like magic for the Merchant.
IRP has invested in Data and the Service Market. The future is Big Data driven and Services must not escape accountability and competition.
While there’s no "eCommerce Fairy Dust," the IRP SERVICE MARKETPLACE brings the next best thing—creating meaningful, measurable impact for merchants.
Read more about the IRP Service Marketplace...
