IRP Technology Upgraded to show TRADING POSITIONS at all times
The eCommerce industry is moving rapidly in one direction - towards First Party Technology and First Party Data as the future of eCommerce. This change puts IRP and their Merchants in a great place! IRP believes the Foundation of eCommerce is PROFIT - and it is critical to know your TRADING POSITION in realtime.
ECOMMERCE PROFIT & LOSS TAKES CENTRE STAGE
🚀 P&L is Central to all Conversations 🚀
The new Trading Positions sums up the position of the Merchant P&L - Companies can know in RealTime what their profitability is. This Financial Innovation forms the basis of good decision making.
Now at the top of the TRADER software there is a button “2024 POSITION”. Clicking that button opens up the “TRADING POSITION”. The Trading Position works through from Sales to Gross Profit to eGross Profit. From eGross Profit - the Gross Profit after Traffic Spend - it works down to Net Profit.
The Trading Position also shows all of the Traffic Costs by Channel and exactly how the numbers are constructed. eCommerce then becomes purely mathematical - this is the basis of making eCommerce something EVERYONE can understand.
REALTIME VISIBILITY OF PROFIT BRINGS CONTROL
Trading Positions is Simple and Available at All Times
Good technology is always simple to use and understand. When selling is about Profit - the idea that Merchants are still struggling to get these critical numbers is a flaw in the technology stack. IRP Trading Positions has solved this fundamental problem of Visibility - and from that Visibility comes Control. eGROSS PROFIT forms a foundation that has the power to transform eCommerce thinking.
eGROSS PROFIT = [GROSS PROFIT - TRAFFIC SPEND]
Beyond Trading Positions
Simplicity is always at the centre of solving a problem. Trading Positions brings the true PROFIT POSITION at the click of a button to Merchants. This data is of course this is only beginning - using this same approach for every single item sold - IRP has begun to expose what is driving the Sales, Margins and Profits at the sku level. More to come on this soon.
Conclusion
Net Profit is the only Superpower in eCommerce. IRP TRADER software is exposing all of the cost and sales data. This First Party capability and financial innovation is making major inroads into the Trading P&L of Merchants. IRP's investment in data is continuing apace - and more demonstrations of the power of the TRADER software will be revealed soon. Watch this space!
The Future of eCommerce is Data built around PROFIT
