The Combined Power of DATA, SERVICES & AI
IRP starts 2025 in an exciting position - with a unique AI Ready Core Metrics Dataset AND a performance Service Marketplace. Data and Service Competition provide answers to the critical eCommerce problems - where other approaches just miss the point.
Merchants are starting to embrace the essence of Online Trading, using IRP real-time data to trade online markets for profit while the opportunity exists.
IRP Positions and eGross were novel financial innovations last year - but it is all about to become much more interesting. AI Agents can now leverage this Merchant data to automate trading, boost efficiency and maximise profits.
🚀 In eCommerce, Net Profit is the only SUPERPOWER 🚀
The Exponential Power of Data, Services & AI
AI's effectiveness depends on the quality of the data it processes. Over the past decade, IRP has meticulously engineered the Core Metrics Dataset. This data foundation will enable the next evolutionary step in eCommerce - AUTOMATED TRADING.
In 2025 the “AI Agent” era begins to build momentum, Merchants' success will hinge on the optimal blend of Data, Services, and AI. These 3 core elements will work together to deliver the one metric that matters: NET PROFIT. Automation needs First Party Data - and IRP's AI Agent engine is already generating Merchant value.
AI is here to automate more than just the day-to-day tasks — AI is here to deliver AUTOMATED TRADING.
AI AGENTS deliver Automation, Efficiency and PROFIT
IRP AI is Automating Trading with real-time predictions and interventions in TRADER. AI is set to transform Emails, Feeds, Translations, PPC, Dynamic Pricing, One to One Offer, Stock Buying, Trading Opportunities, Promotions, Intelligent Prompts, Personalised UX, Prediction, Product Data, Automation… and much more.
IRP's AI strategy ensures that every innovation is designed to maximise profit, offering a critical advantage in a globally competitive eCommerce landscape.
The combination of Data, Services and AI — built on Microsoft Azure — delivers Merchants a solid framework for visibility, control and profit into the future.
Is “RESERVICING” the new “REPLATFORMING”?
The Service Marketplace is Mission Critical
Is Reservicing the new Replatforming? We think so! eCommerce Services are free to change and have the greatest impact on Profit. The IRP SERVICE MARKETPLACE continues to transform outcomes.
“Reservicing” is the cost free way to solve the “eCommerce profit problem”. The Service Marketplace brings Agencies and Merchants together on RESULTS — the concept is no longer novel — it is essential to eCommerce success.
Success is not achieved alone - we win together by "Connecting People, Data, and Profit." In 2025, it is the key combination of Data + Services + AI that points the way into a bright, rational eCommerce future.
Read more about Data + Services + AI in 2025
