Scripts

You will first need to set up Conversion Tracking within each of your Google AdWords accounts. You can obtain information and help advice from the AdWords Help Center:

• Understanding Conversion Tracking
• Setting up Conversion Tracking
• Checking Your Code in Conversion Tracking

To add a Google Conversion Tracking Script, follow these steps:

1. Go to PPC & SEO > Scripts in the IRP Admin left navigation menu.
2. To create a new Script, click the Add New Script button at the top of the page.
   To edit an existing Script, click the Edit button at the right side of the Script that you want to edit.
3. First view the code of the Script in AdWords as explained in the links above.
4. If you are ready to make the Script Active (so that the Script is rendered on the site when an order is completed), check this box.
5. Check the Use Gtag box if this script is to be rendered on the site when an order is completed.
6. Enter the Background Colour value (conversion color in the code). In general, we do not show the Google conversion tracking indicator. If this is what you will be doing, leave this as FFF, otherwise, style it as you wish.
7. Enter the Format. In general, we do not show the Google conversion tracking indicator. If this is what you will be doing, leave this as 3, otherwise, use the value as indicated by the code generated by Google.
8. Enter the Tracking ID. When Google generates the code for you, there will be a line such as var google_conversion_id = 123456789;. You want to enter the value 123456789 in this field.
9. Enter the Tracking Label. When Google generates the code for you, there will be a line such as var google_conversion_label = "AAAAAAAAAAAAAAAAAAA";. You want to enter the value AAAAAAAAAAAAAAAAAAA in this field, without the quotes.
10. When you have entered or edited the details, click the Insert Script button or the Update Script button.
11. Ensure that the Application Setting Enable Google Adwords Conversion Tracking is enabled.