Trade Promotions

To add or edit a Trade Promotion, follow these steps:

1. Go to Trade Site > Trade Promotions in the IRP Admin left navigation menu.
2. To add a promotion, click the Add New Promotion button, then select from the generic types of promotion in the drop-down list:
• Add 'Buy One Get One Free' (this is the 'Buy ['x' number of products] & get ['y' number of products] for a Set Price' Promotion Type).
• Add 'Buy 3 for £10' (this is the 'Buy ['x' number of products] for [promotional price]' Promotion Type).
• Add 'Buy 3 For Price of 2' (this is the 'Buy ['x' number of products] & get ['y' number of products] for a Set Price' Promotion Type).
• Add 'Buy One Get One Half Price' (this is the 'Buy ['x' number of products] & get ['y' number of products] for a Percentage Discount) Promotion Type).
• Add 'Free Gift With Purchase' (this is the 'Free Gift With Purchase' Promotion Type).
• Add Other Promotion (use this option for all other Promotion Types).
3. To edit a promotion, click the Edit button at the right side of the row containing the promotion that you want to edit.
4. NOTE that if you want to END an Active Promotion, click the button at the top of the TradePromotionEdit.aspx page called End Promotion Now. This button is displayed only if the selected Promotion is currently Active and either has no set End Date or the specified End Date has not yet passed. Clicking this button will set the current Promotion to Inactive and set the End Date of the Promotion to the time of the button click, ending the Promotion on the site.
5. Enter or edit the following details. If you see an asterisk (*) beside a setting it means that the setting is required.
   Note: The settings that you see depend on the Promotion Type that you are working with, therefore you may not see all of the settings described below.

Setting	Description
Basic Promotion Details
Promotion ID	The unique IRP identifier for this promotion.
Active	Only active promotions will be applied to customer baskets. You can edit this setting only after you have added the promotion (this is for safety purposes as, for example, if you add a ‘Buy 1 Get 1 Free’ promotion, you will be offering every single product as 'Buy 1 Get 1 Free' until you add basket restrictions).
Promotion Type	The type of this promotion. For a description of each of the options, see the main Overview article in this section.
Currency	Should this Promotion Type require a Currency to be set against it, this is the Currency that any Promotional Price or Discount Amount will be in. Note that this value also will also filter down to Basket Restrictions if any exist.
Money Off (£)	For the 'Money Off Basket Sub Total' Promotion Type, this is the money off the basket sub total. For the ‘Money Off Total Above Minimum Spend’ Promotion Type, this is the money off the sub total above the minimum threshold.
Gift must be Active	For the 'Free Gift With Purchase' Promotion Type, check to ensure that the products offered as part of this free promotion are all active on the website. If unchecked, inactive products may also be selected as part of this promotion. This setting is included so that gifts that are not available on standard purchase on the front end of the website can be added as part of the Free Gift promotion.
Promotional Price Type	For the 'Buy ['x' number of products] Get them for a promotional price' Promotion Type, you can opt to include the following types of promotional price: Money Off Each: This takes a set amount of money off each of the 'X' qualifying products. For example: Buy 2 products, get £5 off each of them. Set Percentage (%) Off Each: This takes a set percentage off each of the 'X' qualifying products. For example: Buy 4 products, get 10% off each of them. Each for a Set Price: This means that each of the 'X' qualifying products are given a set price. For example: Buy 3 products, get them for £3 each. Set Combined Total for ‘X’: This means that the combined total of the 'X' qualifying products is equal to the set value. For example: Buy 3 for £10.
'X' Number of Products	For the 'Buy ['x' number of products] & get ['y' number of products] for a Fixed Amount Off' Promotion Type, this is the number of products that a customer will have to buy to get the 'y' number of products at the fixed discount. For example, in a 'Buy 2 Get 1 for £5 off' promotion, this value would be '2'. For the 'Buy ['x' number of products] & get ['y' number of products] for a Percentage Discount' Promotion Type, this is the number of products that a customer will have to buy to get the 'y' number of products at the percentage discount. For example, in a 'Buy 2 Get 1 Half Price' promotion, this value would be '2'. For the 'Buy ['x' number of products] & get ['y' number of products] for a Set Price' Promotion Type, this is the number of products that a customer will have to buy to get the 'y' number of products at the set price. For example, in a 'Buy 2 Get 1 for £50' promotion, this value would be '2'. For the 'Buy ['x' number of products] for [promotional price]' Promotion Type, this is the number of products that a customer will have to buy to get the promotional price. For example, in a 'Buy 3 for £10' promotion, this value would be '3'.
'Y' Number of Products	For the 'Buy ['x' number of products] & get ['y' number of products] for a Fixed Amount Off' Promotion Type, this is the additional number of products that will be discounted by a fixed amount when a customer buys 'x' number of products. For example, in a 'Buy 2 Get 1 for £5 off' promotion, this value would be '1'. For the 'Buy ['x' number of products] & get ['y' number of products] for a Percentage Discount' Promotion Type, this is the additional number of products that will be discounted by a percentage amount when a customer buys 'x' number of products. For example, in a 'Buy 2 Get 1 Half Price' promotion, this value would be '1'. For the 'Buy ['x' number of products] & get ['y' number of products] for a Set Price' Promotion Type, this is the additional number of products that will be offered at a set price when a customer buys 'x' number of products. For example, in a 'Buy 2 Get 1 for £50' promotion, this value would be '1'.
Promotional Price	For the 'Buy ['x' number of products] for [promotional price]' Promotion Type, this is the total price of the 'number of products' in this promotion. For example, in a 'Buy 3 for £10' promotion, this value would be '10'.
Fixed Discount (£)	For the 'Get Product At Fixed Discount' Promotion Type, this is the fixed discount on the offered products.
Percentage Discount (%)	For the 'Buy ['x' number of products] & get ['y' number of products] for a Percentage Discount' Promotion Type, this is the fixed discount to be applied to the 'y' number of products. For example, in a 'Buy 2 Get 1 for £5 off' promotion, this value would be '5'. For the 'Get Product At Percentage Discount' Promotion Type, this is the percentage discount on the offered products.
Discount Taken Off RRP	For promotions where products are being individually discounted, checking this will ensure that any discount is calculated off the product's RRP. If unchecked, discount will be calculated off the product's price. Note, if the discounted price is greater than the actual product price, the discounted price will be set to the product price.
Percentage Off (%)	For the 'Percentage Off Total Above Minimum Spend' Promotion Type, this is the percentage off the sub total above the minimum threshold. For the 'Percentage Off Basket Sub Total' Promotion Type, this is the percentage off the basket sub total.
Min Basket Sub Total (£)	For the 'Percentage Off Total Above Minimum Spend' Promotion Type, this is the minimum basket sub total. Discounts will be applied to sub totals above this minimum basket sub total. For the 'Percentage Off Basket Sub Total' Promotion Type, this is the minimum basket sub total. If no minimum is required, leave this value blank or set to 0. For the 'Money Off Basket Sub Total' Promotion Type, this is the minimum basket sub total. If no minimum is required, leave this value blank or set to 0. For the 'Money Off Total Above Minimum Spend' Promotion Type, this is the minimum basket sub total. Discounts will be applied to sub totals above this minimum basket sub total.
Set Price	For the 'Buy ['x' number of products] & get ['y' number of products] for a Set Price' Promotion Type, this is the set price of the 'y' number of products. For example, in a 'Buy 2 Get 1 for £50' promotion, this value would be '50'. If you want to offer the 'y' products for free, set this value to '0'. For the 'Get Product At Set Price' Promotion Type, this is the set price of the offered products.
Name / Title	The name of this promotion. This name will be used on the title page of the promotion product listing page or to identify discounts on the basket page. Click the Translate button to change the language you are editing.
Admin Name	This name will be used specifically to identify the promotion in IRP Admin. If no Admin name has been added, it will be automatically set to the English front end Name/Title.
Execution Order	The order in which this promotion will be executed on the customer’s basket. If multiple product promotions are available on a particular customer’s basket, only products that have not been used as part of another promotion can be used in further promotions.
Start Date	The date and time that this promotion will (or did) start. If you also check the 'Has End Date' box, fill in the date in the field that appears to the right of the check box.
Items Ordered	The number of orders that the promotion was applied to.
Additional Information
Is External Supplier Promotion	When checked, this will allow integration with external systems to apply specific logic when necessary.
Excluded Items Can Contribute To Basket Restrictions	This setting is available only when a Basket Restriction has been applied to a Trade Promotion. This setting allows items that are part of your Trade Basket and which have been marked as 'Excluded From Promotions' to still contribute to the Basket Restriction qualification.
Number Of Times A Customer Can Claim Promotion Per Order	The maximum number of times the promotion can be performed on the customer's basket. If infinite is set as the maximum number of iterations, the promotion will be applied as many times as its contents dictate.
Apply Only When Customer Has Items In Their Basket	If checked, indication of this promotion's availability will only appear if the customer has items in their basket. If unchecked, indication of this promotion will appear both when the customer has items in their basket and when their basket is empty.
Description	Translatable description for this promotion. This description will appear at the bottom of the listings page for any products that are available as part of this promotion. For non product-specific promotions, this description will be for Admin reference only.
Offer Image
New / Current Offer Image	The image or icon to be displayed on Listings pages when this Promotion is available for a particular Model. Note that Offer Images must be in .gif format. Click the 'Browse' and 'Upload' buttons to add a file. The Current Offer Image for each available language can be selected and a preview is displayed. The option to delete each Offer Image is also available. The drop-down selectors will highlight the language entries in either green (to show that there is an Offer Image uploaded for that language), or red (to show that that language does not currently have an Offer Image set against it). The default Offer Image cannot be deleted until all other language Offer Images are deleted first. You can also create an Offer Image ToolTip for the image. On the main site, if the user views models currently in a promotion with an Offer Image uploaded against their currently-selected language, that Offer Image will be displayed. If there is no Offer Image uploaded against their selected language, the default Offer Image will be displayed instead. Models displayed within relevant listings sections of the IRP should display the Offer Image of the promotion which the model is part of. The Offer Image will be able to be clicked to be taken to the relevant Promotion page. If a model is part of another offer with an image to be displayed for that offer, but is also in a promotion with an Offer Image, the promotion Offer Image will replace the model's current offer image. The following parts of the site will display Promotion Offer Images: Desktop Home Page Product Listings Mobile Home Page Product Listings Desktop Search Results Mobile Search Results Desktop Recommendations Scroller Desktop Brands Page Gallery and List Views Mobile Brands Page Desktop BrandCategory Page Gallery and List Views Mobile BrandCategory Page Desktop Categories Page Gallery and List Views Mobile Categories Page Desktop Offers Page Gallery and List Views Mobile Offers Page Models Page Best Selling Scroller Mobile Best Selling Scroller EPOS Sale In Progress Promotional offer images will be displayed on the Models page on both Desktop and Mobile and will link to the promotion page for that specific promotion. The promotion page itself will also display the promotional offer image against each Model, but the offer image will not link to the promotion page as the user will already be there. The 'Similar Products' scroller on the Models page will also display promotional offer images.
Basket Messaging
Basket Saving Text	The message to appear in the saving cell of the basket control when a promotional offer price has been set against a basket item. If no value is set here, the message that appears will be built using small translations. The small translations that are used will depend on the Promotion Type: Buy X For Y: ID 1974 Buy X Get Y At Fixed Discount: ID 1975 Buy X Get Y At Percentage Discount: ID 1976 Buy X Get Y At Set Price: ID 1977 Free Gift With Purchase: ID 1964 Get Product At Fixed Discount / Get Product At Percentage Discount / Get Product At Set Price: IDs 1963, 1978, 1979
Basket Message	The description to appear in the basket cell of the basket control to emphasise the availability of a promotion. If no value is set here, the message that appears will be built using small translations. The small translations that are used will depend on the Promotion Type: Buy X For Y: IDs 1981, 1982, 1983 Buy X Get Y At Fixed Discount: IDs 1984, 1985, 1986, 2040 Buy X Get Y At Percentage Discount: IDs 1987, 1988, 1989, 2041 Buy X Get Y At Set Price: IDs 1978, 1990, 1991, 1992, 2042 Free Gift With Purchase: IDs 1946, 1951, 1952 Get Product At Fixed Discount: IDs 1947, 1948, 1953 Get Product At Percentage Discount: IDs 1949, 1950, 1954 Get Product At Set Price: IDs 1955, 1956, 1957
Button Text	The button text to appear in the basket row for the promotion to enable the customer to select the promotion. If no value is set here, the message that appears will be built using small translations. The small translations that are used will depend on the Promotion Type: If the Promotion contains only 1 Model and only 1 Stock Option: ID 1941 If the Promotion contains only 1 Model but multiple Stock Options: ID 1939 If the Promotion contains multiple Models: ID 1940
Button ToolTip	The button tooltip attached to the button in the basket row for the promotion to enable the customer to select the promotion. If no value is set here, the message that appears will be built using small translations. The small translations that are used will depend on the Promotion Type: If the Promotion contains only 1 Model and only 1 Stock Option: ID 1943 If the Promotion contains only 1 Model but multiple Stock Options: ID 1944 If the Promotion contains multiple Models: ID 1942
Basket Image	Optionally, you can include a unique basket image for promotions. Click the Browse button to find the image you want to use (must be in JPEG format) and then click the Upload button. Here is a front-end example: The images are stored under Images/Promotions/BasketImages. As with all imagery, you should test how the basket image appears before setting it live on your website.
SEO
Page Title	The SEO Page Title to be used on the Listings page for any products that are available as part of this promotion. Select a language from the drop-down list to translate the text.
Page Description	The SEO Page Description to be used on the Listings page for any products that are available as part of this promotion. Select a language from the drop-down list to translate the text.
Page Keywords	The SEO Page Keywords to be used on the Listings page for any products that are available as part of this promotion. Select a language from the drop-down list to translate the text.

When you have entered or updated all of the details, click the Insert Promotion button or the Update Promotion button.

Use the Add and Remove buttons to move Price Lists between the 'Select Price Lists' and 'Permitted Price Lists' boxes.

By default, promotions apply to all of your products. Therefore, if you want to restrict a promotion to particular products you need to set up 'product rules'. New promotions will be added as 'Inactive' so that you can add Product Restriction Rules to them before making them 'Active'.

To add rules, click the Product Restriction Rules tab. The Product Rules screen appears and from here you can use the following settings:

1. Products on Offer must match [Any/All] Product rules: This is where you configure the filtering rules for selecting the products available as part of this promotion:
   If you select 'Any', if a product matches any of the conditions, it will be available as part of the promotion.
   If you select 'All', a product must match every one of the conditions for it to be available as part of the promotion.
2. Click the Add New Rule button. The Add Rule lightbox window appears:
   
   
3. Use the Build Rule drop-down list to build a rule for filtering the products or shipping methods available as part of this promotion.
   For product-based promotions, the filters available are Brands, Categories, Brand-Category combinations, Models and Stock Items. You can choose for these to be ‘In’ or ‘Not In’ the rule.
   For Free Shipping Promotions, you can select specific Shipping Methods to be Free, otherwise if no specific Shipping Methods have been set against a Free Shipping promotion, the cheapest option will be the free one by default.
4. When you are finished, click the Add Product Rule button.
   Note: Make sure that any allowed combination of products comes in equal to or greater than the promotional price. For example, in a '4 for £5' promotion, you cannot include models that, when combined, total less than £5.
5. If your promotion is for one single model only, you can view what the pop-up offer will look like on the front end. To do so, click the View Promotion Popup button. This displays what the customer will see if they place the product in their basket, for example:
   
   
6. Products Available In This Promotion: This shows you the number of models and stock items that are available as part of this promotion.

You use the Basket Restrictions tab to create rules for how promotions are impacted by varying basket configurations. To create the rules, first click the Add New Rule button. A lightbox then appears which you use to build the basket requirements for the promotion. Use the Build Rule drop-down lists to select one of the following options:

• Purchased Brands: Select this option to choose the Brands that must be in, or not in, the customer’s basket. You can then select a 'Min Quantity' and a 'Min Sub Total' for the basket.
• Purchased Brand-Category Models: Select this option to choose the Brand-Category Models that must be in the customer’s basket. You can then select a 'Min Quantity' and a 'Min Sub Total' for the basket.
• Purchased Categories: Select this option to choose the Categories that must be in, or not in, the customer’s basket. You can then select a 'Min Quantity' and a ‘Min Sub Total’ for the basket.
• Purchased Models: Select this option to choose the Models that must be in, or not in, the customer's basket. You can enter comma-separated lists of Model IDs to add them in bulk. You can then select a 'Min Quantity' and a 'Min Sub Total' for the basket.
• Purchased Stock Items: Select this option to choose the Stock Items that must be in, or not in, the customer's basket. You can enter comma-separated lists of Stock IDs to add them in bulk. You can then select a ‘Min Quantity’ and a 'Min Sub Total' for the basket.
• Basket Sub Total: Select this option to define what the customer's basket sub total should be — 'At Most' a set amount, 'At Least' a set amount or ‘Between’ two set amounts.
• Basket Item Count: Select this option to define what the number of items in the customer’s basket should be — 'At Most' a set number, 'At Least' a set number or 'Between' two set numbers.
• Total Basket Weight: Select this option to define what the weight of items in the customer’s basket should be — 'At Most' a set weight, 'At Least' a set weight or 'Between' two set weights.

Note that for the 'Min Sub Total' setting, you should leave this as 0.00 if any Sub Total Value of the selection will qualify the customer’s basket for the promotion.

When you have configured your rules, click the Add Basket Requirement Rule button.

For 'free shipping' promotions you can define the shipping methods using the Shipping Methods in Promotion tab.

Note: Make sure that you have all the necessary Shipping Rules and Methods set up correctly for the countries in the promotion so that you can select them on this tab for free shipping. By default, only the cheapest Shipping Method will be offered to customers as Free. If no Methods have been set up, default shipping will be used by the IRP and so you should include 'Default Shipping (No Available Method)' in the list of Methods that you want to define as free.

From here you can edit or delete the criteria.

For 'free gift' promotions you can define the rules applicable to the gift using the Free Gift Rules tab. From here you can define rules in the same way as you can for product restrictions, as described previously.

You can – and should – choose to create banners for your website to advertise your promotions to all visitors and customers. To do so, click the Banners tab. From here you can perform the following functions for each banner location:

1. Trade Heading & Basket: Click the Browse button to select a pre-existing banner, or click the Edit button to edit or create a banner that appears with others at the top of the Desktop site, just below the Top Navigation, along with any other standard (non-promotion) active Heading banners. The method for adding banners is similar to that used for other types of banner; for details, see the Banners help topic.
2. Trade 'Current Promotions': Click the Browse button to select a pre-existing banner, or click the Edit button to edit or create a banner that appears on the desktop page showing all active promotions (http://YourIRP.com/Trade/CurrentPromotions.aspx). The method for adding banners is similar to that used for other types of banner; for details, see the Banners help topic.

Remember to check the Active box to activate the banner and then click the Update button. Then, when you are sure that you have all your details correct and in place, make the overall promotion Active.

Basket promotions scroller

A basket promotions scroller control displays on the trade basket pages when applicable promotions are available and have associated basket text. These will scroll automatically or manually and all promotions can be listed at once.

The promotions scroller can display at the top or bottom of the basket contents as determined by the 'Promotions Basket Position' Application Setting (in the 'Promotions And Vouchers' grouping). Note that you can customise your promotional description, button text and tooltips using the settings on the TradePromotionEdit.aspx page:

'Promotions Basket Position' Application Setting set to 'Top':

'Promotions Basket Position' Application Setting set to 'Bottom':

To view the Trade Promotion History Log, follow these steps:

1. Go to Trade Site > Trade Promotions in the IRP Admin left navigation menu.
2. Click the History Log button. The Promotion Audit Entries screen appears. The screen shows the several details for each Trade Promotion. You can expand Other Options under the search bar to search by IRP Admin user or by date. The details you see are as follows:
   • ID: This is an identifier for each action carried out by the Admin user.
   • Admin User: This is the name of the IRP Admin user.
   • Promotion: This is the Admin name of the Promotion.
   • Action: This is a description of the action carried out by the Admin user. For example, ‘Promotion Inserted’, ‘Restricted Shipping Countries Updated’.
   • Success: This indicates whether the action carried out by the Admin user was successful (True) or unsuccessful (False).
   • Start Date: The date and time that the Promotion will, or did, start at.
   • End Date: The optional end date for the Promotion. If no end date is set, the Promotion will be ongoing from the start date.
   • Values: This field shows the key money-related fields included in the Promotion.
   • Date-Time: This field shows the date and time when the Admin user carried out the action.
3. To drill down into the details of any particular log file, click the View Log button at the right side of the row. NOTE: The details that you see depend on the Promotion Type, therefore you may not see all of the fields described below.

   Setting	Description
   Audit Entry Details
   Date of Entry	The date of this Promotion audit entry.
   Admin User	The name of the IRP Admin user who initiated the audit entry.
   Active	Whether the Promotion was active immediately after this audit entry was added.
   Promotion ID	The unique IRP identifier of the Promotion involved in this audit entry.
   Promotion Name	The name of the Promotion immediately after this audit entry was added.
   Promotion Type	The Promotion Type of this Promotion immediately after this audit entry was added.
   Action	The action that this audit entry relates to.
   Successful	Whether the action was successful or unsuccessful.
   Start Date	The start date of the Promotion immediately after this audit entry was added.
   End Date	The end date of the Promotion immediately after this audit entry was added.
   Money Off	The value of Value 1 immediately after this audit entry was added.
   Min Basket Sub Total	The value of Value 2 immediately after this audit entry was added.
   Max Iterations	The Max Iterations value immediately after this audit entry was added.
   Only Show When Basket Non-Empty	If true, indication of this Promotion’s availability will only appear if the customer has items in their basket. If false, indication of this Promotion will appear both when the customer has items in their basket and when their basket is empty.
   Execution Order	The Execution Order value immediately after this audit entry was added.
   Description	The description value immediately after this audit entry was added.
   SEO Page Title	The SEO Page Title value immediately after this audit entry was added.
   SEO Page Description	The SEO Page Description value immediately after this audit entry was added.
   SEO Page Keywords	The SEO Page Keywords value immediately after this audit entry was added.
   Shipping Countries Immediately after Action
   This section shows a list of all the shipping countries that the Promotion applies to. The default is to allow the Promotion in all countries.
   Basket Requirements Immediately after Action
   Basket Requirement Rules Must All Comply	This shows whether all basket requirement rules must comply immediately after this audit entry was added.
   Offered Products Immediately after Action
   Product Rules Must All Comply	This shows whether all product rules must comply immediately after this audit entry was added.
   Only Include Active Products	This shows whether the products on offer must be active immediately after this audit entry was added.

4. To change the promotion, click the Edit Promotion button. This will take you directly to the TradePromotionEdit.aspx screen. For more details, see the How To Add or Edit a Trade Promotion topic in this section.
5. To return to the main promotion history log page, click the Back to Promotion Audit Entries button.