This article explains how the right team structure focuses entirely on Merchant Owner Profit.
To maximise merchant profit all partners share a common objective. Profits are delivered by reaching the Annual Sales Target at the Agreed CPA%.
While ecommerce is highly technical - it is 100% a sales environment.
IRP provides the merchant trading team with:
- A performance-based IRP Ecosystem
- A measured IRP Service Market
- Real time Trading technology
The roles and responsibilities of a Merchant Trading Team
A shared objective - making the Merchant Owner money
An IRP Trading Team consists of an Ecommerce Manager, Account Manager and IRP Customer Success Manager. Each has a distinct role but a shared objective - to make the Merchant Owner money:
Ecommerce Manager (EM)
- Operational responsibility for the online profit and loss within the merchant business
Account Manager (AM)
- Continuous guidance on tactics, trading and execution. All based on data and direct experience that delivers repeatable, proven revenues
Customer Success Manager (CSM)
- Strategic, impartial long-term guidance based on data and experience to maximise merchant profit
Ecommerce Manager
The Ecommerce Management Service objective is the absolute maximisation of merchant sales and profit.
The Ecommerce Manager is an execution role.
Ecommerce Manager (EM) objectives are:
- Merchants reach their Annual Sales Target at the agreed Target CPA%
- Make the merchant as much money as possible
- Execution to increase traffic, AOV, CLV and conversion
Ecommerce Management Service...
Account Manager
The Account Management Service objective is ALSO the absolute maximisation of merchant sales and profit.
The Account Manager is a tactical role.
Account Manager (AM) objectives are:
- Merchants reach their Annual Sales Target at the agreed Target CPA%
- Make the merchant as much money as possible
- Tactics proven to increase traffic, AOV, CLV and conversion
Account Management Service...
Customer Success Manager
The CSM Management Service objective is ALSO the absolute maximisation of merchant sales and profit.
The Customer Success Manager is a strategic role.
The Customer Success Manager (CSM) objectives are:
- Merchants reach their Annual Sales Target at the agreed Target CPA%
- Make the merchant as much money as possible
- Strategies that increase traffic, AOV, CLV and conversion
Customer Success Management Service...
Service Provider Choice
The IRP Service Market is a competitive marketplace providing service choice with accompanying performance history
This consistent data approach ensures services such as PPC/Facebook/Affiliates/Email etc can be selected based on historical returns.
IRP is an impartial service market provider that enables merchants to:
- Track their services and team performance
- Benchmark their services and team performance
- Actively trade services within the marketplace
How the IRP Service Market Delivers Results...
Aligning An Ecommerce Trading Team to Merchant Owner Profits
The performance-based service model provides a structural opportunity for Merchant Owner Profit.
Working with hundreds of teams and Billions of pounds of transactions has informed the core IRP service model - Connecting People Data and Profit.
Sales people and techies are very different types of people. Therein lies a problem. While ecommerce is highly technical - it is 100% a sales environment.
