IRP 9.3 Platform Release Focuses on MARKETING CLOUD

IRP Version 9.3: Enhanced MARKETING CLOUD and a Path Toward Automation

The IRP Team is delighted to introduce IRP Version 9.3, packed with significant improvements across IRP MARKETING CLOUD, TRADING TERMINAL, and our Core Datasets. This release brings major advancements for all merchants on the IRP platform.

In IRP Version 9.3, MARKETING CLOUD has been upgraded with enhanced Email Campaign, Flow, and Segmentation features. New journey analytics have also been integrated into the TRADING TERMINAL to provide deeper insights.

A key addition in V9.3 is the Core Metrics Dataset, designed to consolidate profit and shopping data, forming a foundation for future Trading Automation.

First Party Marketing Technology

MARKETING CLOUD investment places the IRP email capabilities alongside other leading products in the market. New features are seamlessly integrated into the Email Manager making it more powerful and user-friendly.  

IRP continues to build on the strategic email marketing partnership with SendGrid and announces a new partnership with Silicon Valley’s Beefree. Beefree brings their best in class No-HTML content editor to IRP MARKETING CLOUD.

IRP Version 9.3 Highlights

• No-HTML Email Content Builder: Easily create content with responsive, ready-to-use email templates.
• Start building content immediately: With ready to use responsive email templates
• Campaigns and Flows: Combined with new Email Segmentation and Triggers 
• Trading Terminal enhancements: Advanced User Journey analytics and upgrades to Sales Analysis
• Core Metrics Dataset: A comprehensive dataset to support future automation capabilities

Shaping the Future with First Party Data

IRP’s investment in Marketing Cloud and new datasets is empowering merchants with the control needed to drive automation. First-party data is the essential foundation for the next evolution in eCommerce: Automated Trading powered by machine learning. This data-centric approach ensures merchants stay ahead in an ever-evolving landscape, where innovation is key to maintaining competitive momentum.

Email Content Builder

Fully integrated within the IRP MARKETING CLOUD, the Beefree editor enhances creativity and efficiency by offering mobile-friendly HTML templates. The no-code editor allows for quick creation of engaging emails that drive better conversion rates.

This powerful editor leverages all the first-party data and analytics within MARKETING CLOUD. We've also introduced valuable upgrades to the Email Manager, including:

• Email Templates - Ready-to-use responsive templates that can easily be used to get your next Campaign, Flow and System Emails
• Email Common Content - Create common content, like headers and footers, that can easily be dragged and dropped into any email
• Segmentation - New triggers and granular improvements in Segmentation

Email Manager: Separate Sections for Campaigns and Flows

With the full integration of Content Builder, we’ve redesigned the Email Manager to simplify and enhance the user experience. The previous "Mailshots & Remarketing" section has been restructured into distinct sections for "Campaigns" and "Flows." Additionally, a new Email Manager Homepage provides merchants with a comprehensive view of email-driven revenue and other essential metrics, making it easier to track performance at a glance.

Advanced Segmentation

Delivering your email content to the right audience at the right moment is as crucial as the design of your Campaigns and Flows. To improve this, we’ve enhanced Segmentation with new triggers and refined rules.

Feed Manager Home

Feed Manager is the most powerful tool within IRP MARKETING CLOUD, featuring 150 feeds that seamlessly integrate IRP with all major shopping channels, driving over 50% of Merchant revenues. The new Feed Manager Homepage gives merchants a clear overview of the revenue generated by Feed Manager, along with other important performance metrics.

Trading Terminal

Following on from the recent TRADING TERMINAL AWARD at the 2024 eCommerce Awards - we continue to enhance the product bringing you new ‘Core Metrics’ and ‘Enhanced User Journeys’.

• Core Metrics - All the key data in one Dataset
• Enhanced User Journeys - Detailed views of user shopping habits
• Sales Analysis - New metrics & data for future Trading Automation

Core Metrics Dataset

IRP recognizes the value of First-Party data and its crucial role in shaping the future of eCommerce. Our new 'Core Metrics' dataset consolidates a broad range of essential data points, including Sales, Views, Margin, Revenue Per Click, Returns, and more. With this comprehensive dataset, you have all the key metrics you need in one centralised location.

Enhanced User Journeys Analytics (Beta)

We continue to enhance our user journey analytics giving merchants a detailed view of shopping habits including:

• Checkout Funnel
• Dropped Basket
• Landing Pages
• Exit Pages
• Purchase Journey

IRP V9.3 Datasets: Paving the Way for eCommerce Trading Automation

What do all these data points mean, and how can they drive profits?

The future of eCommerce lies in automation—empowering you to automate decisions so that you and your team can focus on what truly matters to your business. IRP has spent years preparing our First-Party data sets for the next phase in eCommerce evolution. It's not just about selling more of what’s popular; it's about ensuring stock doesn’t sit idle and opportunities are maximized. By 2025, we’ll enter an era defined by both Intelligence and Automation, and IRP is positioned to lead the way in this transformation.

Interventions and Content Builder (Underway)

Target the right customers at the right moment with the right message, whether they show exit intent or need a push to convert. We’re revamping the Interventions feature and integrating the Beefree Content Builder along with its templates directly into the module. This will enable merchants to easily create and implement interventions that boost conversion rates.

Road Map - We Appreciate Your Feedback

The current road map was created with input and feature suggestions from the IRP Merchant and Agency base. Please continue to add your ideas for ongoing evaluation and development.

Watch out for the Documentation and Release Notes will be available prior to the IRP Version 9.3 Public Release

• Real time calculation of ecommerce sales, margin & net profit - Learn more...
• eGross Profit - a breakthrough in eCommerce control - Learn more...
• Service Marketplace changes merchants' fortunes - Learn more...