One of Ireland’s most iconic giftware and tableware brands, Belleek is now using the IRP ecommerce platform to increase international sales, particularly in the lucrative US market.
With a joint investment of around £200,000 over the next two years, the partnership will see Belleek use the IRP along with digital marketing services provided by Export Technologies.
The new Belleek website will now carry a range of additional brands such as Galway Crystal, Galway Living, Aynsley China and Belleek Living Jewellery. Belleek’s Classic and Living product ranges will still feature heavily but it is thought that the new Crystal ranges will have a big impact on online sales.
Raymond Wallace, Ecommerce Manager for Belleek said, “Although we went online in 2012, we didn’t fully capitalise on the marketing channels available to increase international sales. We still have a strong presence in Ireland and the UK, but to grow the business, we needed to invest. Working with the IRP’s country-specific messaging and Export’s digital marketing support, we are now in a much better position to target international shoppers.
“This is an exciting year for us as we celebrate our 160th year in business and investing in infrastructure and product ranges will definitely increase our customer base both domestically and internationally.”
L-R: Raymond Wallace (Belleek), Karen McMinnis (Export Technologies), Emer Gormley (Belleek)
Export Technologies has worked with some of the most profitable online companies in the UK and Ireland and, via the IRP ecommerce platform, has transacted more than £1 billion in online sales for retailers, distributors and manufacturers.
Chris McEldowney, VP of Client Operations at Export Technologies said, “We specialise in optimising ecommerce sites to trade internationally, and this, along with our ability to use specific marketing channels to highlight Belleek’s attractive product ranges, gives us confidence that we can increase sales. Having the right product, technology and strategy is key to long-term success and Belleek has all these elements and more.”
You can visit the Belleek website at www.belleek.com.
