Northern Ireland eCommerce Benchmarks and KPIs

eCommerce Benchmarks and KPIs for Northern Ireland

The lack of clear comparative data has been an ongoing problem in the eCommerce industry for decades. Data from Third Party sources are increasingly inaccurate. For over 5 years IRP has consistently measured and published market data freely available to the wider ecommerce community.

IRP Market Data was recently cited in a company flotation and by competitors Shopify and BigCommerce - but it is also used to inform sectors such as ecommerce, finance, media, government and education.

The eCommerce community has asked IRP for NORTHERN IRELAND’s ECOMMERCE BENCHMARKS and KPIs. So we crunched our data and we have published our findings.  We have done this in a way that makes the ecommerce data accessible for everyone - from beginner to expert.

eCommerce benchmarks and KPIs are useful for merchants to benchmark their own results to industry standards. KPIs can help identify areas that are going well, where needs improvement - but also to help set realistic goals for merchant growth, traffic spend and profit margins.

Over time IRP has transacted £2 Billion in eCommerce global sales for Northern Ireland companies - and these 2023 KPIs provide a snapshot about NI Merchants.

The NORTHERN IRELAND’s ECOMMERCE BENCHMARKS and KPIs are based on IRP’s accurate First Party data reported to a published Attribution Standard.

For Everything a Data Point

KPIs on Growth, Conversion, Traffic Costs, Channels, Markets and many more data points will provide a unique insight into Northern Ireland's eCommerce trading. Data includes:

• Market Growth
• Traffic Costs
• Target Net Profit Margin
• Average Order Values
• Conversion Rates
• Top Export Countries
• Top Marketing Channels
• Visitor Statistics
• eCommerce Markets
• ..... and many more