IRP Technology Enhanced to Display TRADING POSITIONS in Real-Time
The eCommerce industry is rapidly shifting toward First-Party Technology and First-Party Data, positioning IRP and its merchants for success. At IRP, we believe the foundation of eCommerce is PROFIT, and understanding your TRADING POSITION in real-time is crucial for staying ahead. With this upgrade, merchants can now monitor their trading status continuously, ensuring they make informed, timely decisions.
ECOMMERCE PROFIT & LOSS TAKES CENTRE STAGE
🚀 P&L is Central to all Conversations 🚀
The new Trading Positions feature provides a real-time overview of the Merchant's P&L, allowing companies to instantly assess their profitability. This financial innovation serves as the foundation for informed decision-making, ensuring that merchants can make data-driven choices to optimise their business performance.
At the top of the TRADER software, there is now a button labeled "2024 POSITION". Clicking this button opens the "TRADING POSITION" view, which provides a detailed breakdown from Sales to Gross Profit to eGross Profit. From eGross Profit (which accounts for Gross Profit after Traffic Spend), it further calculates down to Predicted Net Profit.
The Trading Position also displays the Traffic Costs by Channel, along with a clear explanation of how each number is derived. This makes eCommerce a purely mathematical process, offering a straightforward way for everyone to understand and analyse the business’s financial performance.
REALTIME VISIBILITY OF PROFIT BRINGS CONTROL
Trading Positions: Simple and Accessible at All Times
Great technology is intuitive and easy to understand. When profitability is the primary goal, it’s unacceptable that merchants still struggle to access critical financial data. IRP's Trading Positions feature solves this core issue of visibility, empowering merchants with the insight they need to take control of their business. With eGROSS PROFIT as the foundation, this functionality has the potential to transform how eCommerce decisions are made and how businesses think about profitability.
eGROSS PROFIT = [GROSS PROFIT - TRAFFIC SPEND]
Beyond Trading Positions
At the heart of every solution is simplicity. With Trading Positions, merchants can now access their true PROFIT POSITION instantly. But this is just the beginning—by applying this approach to every item sold, IRP is uncovering the key drivers behind Sales, Margins, and Profits down to the SKU level. Stay tuned for more developments.
Conclusion
In eCommerce, Net Profit is the ultimate superpower. IRP TRADER software reveals the complete picture of costs and sales, enabling merchants to optimize their Trading P&L through first-party data and financial innovation. IRP’s ongoing investment in data-driven tools continues to push boundaries, and even more capabilities of the TRADER software will be unveiled soon. Watch this space!
The Future of eCommerce is Data built around PROFIT
