IRP Highly Commended for Innovation in 2024 eCommerce Awards
Ireland's eCommerce awards took place on Friday 13th compered by Sile Seoige in the Mansion House Dublin. IRP was the only company from the North to shortlist in the strongly contested Innovation Award Category. The TRADING TERMINAL caught the attention of the judges for its unique ability to see Profits in Real Time - effectively solving the maths behind eCommerce.
"We were delighted the judges understood this Financial Innovation. Net Profit in RealTime is a breakthrough."
Commented Dan Loughlin - CEO IRP
The power of TRADING TERMINAL is that it can clearly show a mathematical run straight from TRAFFIC to NET PROFIT. This removes speculation on where sales originate or the profit associated with each traffic channel. IRP calculates these missing profit numbers to provide the Visibility and Control Merchants need. TRADING TERMINAL fills the missing information gap with accurate First Party Data.
The Power of First Party Data & Technology
IRP's technology works to track and uncover profit by watching the key numbers in realtime. This has one purpose - to chart the way for Automated Trading in eCommerce.
"The purpose of eCommerce is not to analyse - the purpose is to make profit."
Commented Les Curran - CCO IRP
Automation, Automation, Automation... is the Future of eCommerce
The complex work to track data and net profit in TRADING TERMINAL is simply the foundation for the next stage of eCommerce.
Automation and AI are the future of eCommerce. However AI is only ever as good as the data that it processes - and with this first critical stage complete IRP has produced the data in an AI accessible First Party format. The future is now about trading world markets in realtime for Profit - Automation is key.
The IRP Automation tool that sits within TRADING TERMINAL is called the “DEEPAGENT” - which seeks to outperform existing technology and teams. More on this technology soon - DEEPAGENT will be next years Innovation Award submission....😉
Looking forward to eComm Live 2025!
Thanks to Kevin and Tom and everyone at eComm Live for a great night! Congratulations to all the companies shortlisted and to the fantastic eCommerce ecosystem here in Ireland!
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