IRP 9.3 Platform Release Focuses on MARKETING CLOUD

V9.3 Focuses on MARKETING CLOUD and Prepares the Way for AUTOMATION

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24 September 2024 - 7 min read

V9.3 Focuses on MARKETING CLOUD and Prepares the Way for AUTOMATION

The IRP Team is proud to announce the launch of IRP Version 9.3. The latest IRP release has extensive enhancements to IRP MARKETING CLOUD, TRADING TERMINAL and our Core Datasets.

IRP Version 9.3 has now been released to early BETA adopters and will be rolled out in OCTOBER TO ALL MERCHANTS. The release showcases significant Email Campaign, Flow and Segmentation enhancements to MARKETING CLOUD, while also delivering new journey analytics in TRADING TERMINAL.

Also new in V9.3 is a single Core Metrics Dataset engineered to hold all profit and shopping data. This Dataset lays the foundation for future Trading Automation.

“MARKETING CLOUD drives over 60% of Merchant sales.
V9.3 adds significant improvements.”

Dermott McElhone IRP CXO

First Party Marketing Technology

MARKETING CLOUD investment places the IRP email capabilities alongside other leading products in the market. New features are now fully integrated into the Email Manager to make it more powerful and easier to use.

IRP continues to build on the strategic email marketing partnership with SendGrid and announces a new partnership with Silicon Valley’s Beefree. Beefree brings their best in class No-HTML content editor to IRP MARKETING CLOUD.

IRP Version 9.3 Highlights

No-HTML Email Content Builder
Start building content with ready to use responsive email templates
Campaigns and Flows rewrite combined with new Email Segmentation and Triggers
Trading Terminal enhancements with advanced User Journey analytics and upgrades to Sales Analysis
A powerful new Core Metrics Dataset in preparation for Automation

Building the Future with First Party Data

IRP has invested in Marketing Cloud and new Datasets. First Party data offers the control needed to pave the way for Automation. Automated Trading, through Machine Learning, will be the next logical step in eCommerce. Data is now that mission critical foundation needed to keep pace with innovation.

Email Content Builder

Seamlessly integrated into the IRP MARKETING CLOUD, the Beefree editor makes you more creative and efficient with the usage of mobile friendly HTML templates. The no-html content allows you to quickly build better experiences and better converting emails.

The Beefree content editor is seamlessly integrated into MARKETING CLOUD with all the First Party data and analytics you are used to. We’ve also taken the opportunity to bring more value with enhancements to Email Manager including:

Email Templates - Ready-to-use responsive templates that can easily be used to get your next Campaign, Flow and System Emails
Email Common Content - Create common content, like headers and footers, that can easily be dragged and dropped into any email
Segmentation - New triggers and granular improvements in Segmentation

Email Manager Now Separates Campaigns and Flows

Content Builder is fully integrated into Email Manager but we have also taken the time to redesign the email experience to make it easier to use. We’re replacing ‘Mailshots & Remarketing’ with separate sections for ‘Campaigns’ and ‘Flows’. A new Email Manager Homepage allows merchants to view the overall revenue contribution that email delivers alongside other key metrics.

Powerful Segmentation

Getting your email content delivered to the right users at the right time is just as important as the look and feel of your Campaigns and Flows. We’ve updated Segmentation with new triggers and rules.

Feed Manager Home

Feed Manager is the most powerful product in IRP MARKETING CLOUD. 150 Feeds seamlessly connect IRP into every major shopping channel and account for over 50% of all Merchant revenues. A new Feed Manager Homepage allows Merchants to clearly see the overall revenue contribution that Feed Manager delivers and other key metrics.

Trading Terminal

Following on from the recent TRADING TERMINAL AWARD at the 2024 eCommerce Awards - we continue to enhance the product bringing you new ‘Core Metrics’ and ‘Enhanced User Journeys’.

Core Metrics - All the key data in one Dataset
Enhanced User Journeys - Detailed views of user shopping habits
Sales Analysis - New metrics & data for future Trading Automation

Core Metrics Dataset

IRP understands the power of First Party data and its importance to the future of eCommerce. Our new ‘Core Metrics’ displays a wide range of key data points. From Sales, Views, Margin to Revenue Per Click and Returns and dozens more, the new Core Metrics Dataset gives you all the key data you need in one place.

Enhanced User Journeys Analytics (Beta)

We continue to enhance our user journey analytics giving merchants a detailed view of shopping habits including:

Checkout Funnel
Dropped Basket
Landing Pages
Exit Pages
Purchase Journey

IRP V9.3 Datasets Prepare the way for eCommerce Trading Automation

What does all the data mean and what actions lead to profits?

Automation is the future of eCommerce. Automating decisions that free you and your team to concentrate on the things that really matter to your business. IRP has spent years ensuring that our First Party data sets are ready for the next leap in eCommerce. Not just selling more of what sells - but making sure stock does not sit unsold and that opportunities are not lost. 2025 will be the era of both Intelligence and Automation - with IRP well placed to innovate.

Interventions and Content Builder (Underway)

Intervene at the right time, with the right message, to the right customers when they show exit intent or need a nudge to convert. We’re rewriting Interventions and incorporating the Beefree Content Builder and templates directly into the module. IRP will allow merchants to quickly create and apply interventions to increase conversion rates.

Road Map - We Appreciate Your Feedback

The current road map was created with input and feature suggestions from the IRP Merchant and Agency base. Please continue to add your ideas for ongoing evaluation and development.

Watch out for the Documentation and Release Notes will be available prior to the IRP Version 9.3 Public Release