Feed Manager

To activate or deactivate a feed, follow these steps:

To activate a feed

1. Go to Feed Management > Feed Manager in the IRP Admin left navigation menu.
2. Navigate to the Inactive Feeds tab.
3. Locate the feed that you want to activate.
4. Click the Edit button in the Configure column to activate the feed. The button uses the Feed ID as the URL parameter when available and the Feed Specification ID when it is not.
5. Configure the following details:
1. Specification: This shows you the Specification for the feed.
2. Country: This shows you the Country targetted by the feed.
3. Type: This shows you the ty[e of the feed - Standard, Modified or Custom.
4. Exclusion: Select the Feed Exclusion if needed, or create a new one.
5. Traffic Source: Select the Traffic Source for the feed.
6. Traffic Partner: Select the Traffic Partner for the feed, or click Add to create a new one.
7. Category Map: Select the Category Map if needed, or create a new one.
8. Prefetch Results: Enables you to set a schedule according to which the feed is pre-generated.
6. Click the Activate Feed button:

To deactivate a feed

1. Go to Feed Management > Feed Manager in the IRP Admin left navigation menu.
2. Navigate to the feed that you want to deactivate in the Active Feeds tab.
3. Locate the feed that you want to deactivate.
4. Click the Edit button.
   The FeedEdit.aspx page opens.
5. Uncheck the Active check box.
6. Click the Update Feed button.
   You will be asked to confirm that you want to deactivate the feed and you will be informed that anyone accessing the feed on its URL will no longer be able to download the data.
7. Confirm that you want to proceed. The feed will then be deactivated (it will not be deleted).

To edit a feed, follow these steps:

1. Go to Feed Management > Feed Manager in the IRP Admin left navigation menu.
2. In the Active Feeds tab, click the Edit button beside the feed that you want to edit.
3. Edit the following settings:
• Check or uncheck the Active box to make the feed active/inactive (required).
• Select the Feed Exclusion or create a new one (optional).
• Select a Traffic Source (optional).
• Select a Category Map (optional).
• Set the Prefetch Results schedule (optional).
4. To finalise the changes, click the Update Feed button.

To export a feed manually, follow these steps:

1. Go to Feed Management > Feed Manager in the IRP Admin left navigation menu.
2. Find the feed that you want to export in the Active Feeds section.
3. Click the Name of the Feed.
4. You will then see the file start to download:
   

Facebook Dynamic Product Adverts

Facebook Dynamic Product Adverts help you to promote highly-relevant products to shoppers browsing the product catalogue on your website on any device. They are particularly good for ecommerce businesses that receive high levels of web traffic and with large inventories and that want to re-engage their site visitors and drive conversions.

Facebook Dynamic Overlay options are included in the Facebook Dynamic Ads Feed Specifications. Specifically, the Facebook Feed Specifications make use of the sale_price, sale_price_effective_date and shipping overlay options available in Facebook's Dynamic Ads specification which allow advertisements to display such information and should help to convert Facebook traffic by highlighting offers and free shipping in the actual images.

You can read more about Facebook Dynamic Product Adverts on the Facebook Business site.

To use this feature, proceed as follows:

1. (Firstly it is assumed that your IRP Account Manager has configured one or more Facebook Product Catalogue Feed Specifications in the Feed Specifications section of IRP Admin, for example for UK, Ireland, US and Australia Facebook Product Catalogue feeds. These should have had the Product Catalog ID placeholder completed when the feeds were set up.)
2. Remove all Facebook scripts already in place in your IRP. To do this, go to the Site Scripts section of IRP Admin and remove the Facebook scripts in the following Script Types:
• Top of Main Page Site
• Mobile Site Header
• Order Confirmation in Head Tag
3. Sign in to your Facebook Business account and in the Tools menu, select Pixels:



4. In the Actions menu, select View Pixel Code:



5. In the script pane, highlight and copy the 15-digit ID number (shown circled in the following screen capture):



6. In IRP Admin, go to Application Settings and in the Grouping drop-down menu, select Facebook.
7. Paste the 15-digit ID number into the box for the setting Facebook Conversion Pixel ID.
8. Optionally, you can add weightings for the following events to assist with retargeting:
   • Facebook Event Value Weighting Percentage Add Payment Info: This is the percentage weighting you give to the event wherein a customer adds their payment details on either the desktop or mobile site.
   • Facebook Event Value Weighting Percentage Complete Registration: This is the percentage weighting you give to the event wherein a customer completes their registration details on either the desktop or mobile site.
   • Facebook Event Value Weighting Percentage Default: This is the default percentage weighting for Facebook pixel tracking events on either the desktop or mobile site. The weighting percentage values for the other settings will be based on this.
   • Facebook Event Value Weighting Percentage Initiate Checkout: This is the percentage weighting you give to the event wherein a customer begins the checkout process on either the desktop or mobile site.
   • Facebook Event Value Weighting Percentage Add To Cart: This is the percentage weighting you give to the event wherein a customer adds items to their basket on either the desktop or mobile site.
   The higher the percentage of one of these settings (compared to the values of the other settings), the greater 'importance' is attributed to the event. 100% would give the actual value (of, e.g. the basket), and so 0% would return 0 for the value and 150% would give the actual value plus 50%. If, for example, the 'Facebook Event Value Weighting Percentage Default' value is set to 100%, 'Facebook Event Value Weighting Percentage Initiate Checkout' is set to 120% and 'Facebook Event Value Weighting Percentage Add Payment Info' is set to 140%, this is reflective of the checkout process — in this configuration the fact that the customer has initiated the checkout process is deemed more valuable than other events being tracked and when the customer adds their payment details (a step after initiating the checkout), as they are getting closer to buying, the value of the event is weighted higher again.
9. If you want Facebook Conversion Tracking to work off the Total Price of the order rather than the Sub Total, check the box for the setting Facebook Conversion Tracking Use Total Price.
10. Check the box for the setting Enable Facebook Conversion Tracking to enable the rendering of the Facebook tracking code.
11. Click the Update Application Settings button.
12. Now you need to check that the pixel is working on your website. To do this, first open a Google Chrome browser and install the ‘FB Pixel Helper’ extension from the Chrome Web Store.
13. Next open your website in Chrome. The FB Pixel Helper </> icon should turn blue and a small badge should appear indicating the number of pixels found on the page:

14. Click the </> icon and a small popup should appear containing some details about the pixel.
15. In the Feeds section of IRP Admin, click the Activate button beside the relevant Facebook feed (for example ‘Facebook - United Kingdom - Product Catalog’).
    Note that the Product Catalog ID value from the Facebook account needs to be entered against the feed. This is required for targeting countries such as the US as the prices are completely different. If you want to remove it, and only target the UK, remove the text from the Product Catalog ID field. If you decide to expand this to other countries, it is recommended that you use the actual ID.

Note: Make sure that you don’t have a third-party script running on your site that is adding an additional pixel ID to your site.

Facebook Conversions API

According to Facebook, “Conversions API is a Facebook Business tool that lets you share key web and offline events, or customer actions, directly from your server to Facebook's. Conversions API works with your Facebook pixel to help improve the performance and measurement of your Facebook ad campaigns.”

You configure this functionality as follows:

1. Ensure that the Enable Facebook Conversion Tracking Application Setting is enabled and that the correct 15-digit ID number has been entered for the Facebook Conversion Pixel ID Application Setting.
2. Enter the correct value for the Facebook Conversion Access Token Application Setting from your Facebook Business Manager account.
3. Enable the Facebook Use Conversion API Application Setting in order to send Facebook tracking data.
4. Click the Update Application Settings button.

You can configure the IRP to render a Google Customer Reviews badge script automatically on all required pages of your website. Google describes the feature as follows:

To use this feature, proceed as follows:

1. You can enable Google Customer Reviews in the Merchant Center programmes section, found under the 3-dot icon in your Merchant Center account:
   
2. After you select Enable, follow the steps to add the Google Customer Reviews programme to your site.
3. Select the Customer Reviews box:
   
4. Sign the Google Customer Reviews Programme Agreement.
5. You will then see the Configuration Screen in your Merchant Center. The IRP has integrated the required scripts for Google Customer Reviews in the Admin Area.
6. In IRP Admin, go to Application Settings and in the Grouping drop-down menu, select Google Customer Reviews.
7. Complete the settings as follows:
• Google Shopping Account ID: This is your Google Merchant ID.
• Enable Google Customer Reviews: When this setting is enabled the Google customer reviews badge script will be rendered on all front-end pages and the Google Customer Reviews opt-in script will be rendered on the desktop and mobile order confirmation pages.
• Google Customer Reviews Badge Position: The Google Customer Reviews badge can be added in one of the following locations:
  ‘Bottom Right’: Causes the badge to float in the bottom right-hand corner of the page.
  ‘Bottom Left’: Causes the badge to float in the bottom left-hand corner of the page.
  The default position of the badge is ‘Bottom Right’.
• Google Customer Reviews In Stock Ship Days: This value is required by the Google Customer Reviews functionality to predict when an order will be dispatched if it is in stock. Google will survey customers to determine if items were dispatched and shipped on time so this value must be accurate or conservative. It should be the average number of days it will take to dispatch the order once it has been placed.
• Google Customer Reviews Opt In Style: This is required for the Google Customer Reviews functionality and specifies how the opt-in module’s dialog box is displayed. Possible values are:
  ‘Center Dialog’: Displayed as a dialogue box in the centre of the view.
  ‘Bottom Right Dialog’: Displayed as a dialogue box in the bottom right-hand corner of the view.
  ‘Bottom Left Dialog’: Displayed as a dialogue box in the bottom left-hand corner of the view.
  ‘Top Right Dialog’: Displayed as a dialogue box in the top right-hand corner of the view.
  ‘Top Left Dialog’: Displayed as a dialogue box in the top left-hand corner of the view.
  ‘Bottom Tray’: Displayed in the bottom of the view.
  The default value is ‘Center Dialog’.
  When customers place an order, they will see the opt-in message as follows:
  
• Google Customer Reviews Out Of Stock Ship Days: This value is required by the Google Customer Reviews functionality to predict when an order will be dispatched if it is out of stock. Google will survey customers to determine if items were dispatched and shipped on time so this value must be accurate or conservative. It should be the average number of days it will take to dispatch the order once it has been received when an item in the order is out of stock or not yet released.
• Click 'Update Application Settings'.
8. You now need to wait for a few days for data to be received through your Merchant Centre. Once data is received, you will see the following badge at the bottom of your website pages:
   
   When customers click on the badge they will be able to read reviews.