Flows

You can find this section under Email Marketing > Flows in the IRP Admin left navigation menu.

You use this page to set up and manage your remarketing flows.

Flows can be single or multiple emails used for remarketing purposes such as Order Placed, Dropped Basket and Re-engagement flow. Flows are created by selecting mailing list customers, schedules, delays and assigning content for each email in the flow.

Flows

The Flows page appears as follows:

Use the search feature where you can find any flow by name, active status or event type.

Flow Details

You can see the following details in the main grid:

• ID: The unique identifier for this remarketing campaign, added automatically by the IRP.
• Flow: The name of the flow used within IRP Admin.
• Recipients: The type of recipients this flow campaign will be sent to, for example 'everyone'. You can click on the figure to open the appropriate editing page.
• Status: This indicates the status of the flow (e.g. Active or Inactive).
• Triggers: This indicates the status of the flow (e.g. Active or Inactive).
• Emails: Here you can view the following details:
  • Subject: The subject line of the email.
  • Sent: The number of emails that have been sent.
  • Opened: The number of times that the email has been opened.
  • Clicks: The number of times that the email has been clicked on.
  • Sales: The total value of sales generated by the email.
  • Unsubscribes: The number of times that the email has been unsubscribed from.
• Orders: The number of orders generated by this flow campaign.
• AOV: The average order value generated by this flow campaign.
• Sales: The total value of sales generated by this flow campaign.
• In Flow: This is the number of sends that have been scheduled as part of the flow. For example, when a customer drops a basket, they will go into the workflow with a send scheduled for whatever the configured delay is before the first email send; if in between time, a Stop action is triggered, the customer will be removed from the workflow.
• Manage: Click this button to make changes to the flow details, test sending the emails, check the status, view stats and audit history.
• Manage Rollover: Rollover this button to view actions for Edit, Copy, Archive and Deactivate

Flows are easily created by selecting the recipients, setting delays for the emails (where appropriate), and creating the email content.

Step 1: Flow Name & Recipients

Enter the campaign name and select the recipient list

• Flow ID: The unique flow identifier
• Status: The overall status of the flow, including Not Running and Running
• Flow Type: The type of flow including options for: Order Placed, Order Complete, Dropped Basket, MailingLIst Subscription, Model View, Special Occasion
• Flow Name: User defined campaign name
• Sending To: The list of recipients that will receive the email, selected from defined segments and profiles
• Number of Recipients: The recipient count from the selected recipient list

Step 2: Enter Time Delay

A time delay is required for some types of flows where more than one email is sent during the flow. The delay determines the time between each email send and is useful on flows like 'Dropped Basket'.

Step 2: Enter Email Details

• Email ID: The unique email identifier
• From Email Address: The From email address displayed to the recipient (defaults from Admin Email setting)
• From Display Name: The Display Name displayed to the recipient (defaults from Admin Email setting)
• Subject: The email subject
• Include Voucher: Determine if a voucher is to be added to the email (works in conjunction with the merge tags that can be applied to the email content. E.g. $$VoucherCode$$
• Voucher Description: The voucher description
• Discount Type: The type of discount that can be assigned
• Currency: The voucher currency
• Amount: The amount of the voucher
• Minimum Spend: The minimum spend before the voucher can be applied to the order
• Valid Days: The number of day from sending that the recipient has to use the voucher
• Add Product Restrictions: Only allow the voucher to be applied to selected No Restriction, Brands, Category or Brand/Category combinations
• Select a Template: Select a template, modify content or create new email content to apply to the email

Step 4: Select a Template and Apply Email Content

Select, modify or create the content to apply to the email. Use the available templates as a base for your content. Alternatively create your own content and save as a new template for reuse in other emails.

For more details on how to use templates view:

• Email Content Builder help topic.
• Email Templates help topic.
• Email Common Content help topic.

Step 5: Preview Email

View the flow visually in both desktop and mobile formats to make sure the email content works as intended.

Step 6: Test the flow

Test send the email(s) by sending to an individual email address or a list of addresses. This is a good way to make sure that the email works and displays correctly in email clients. The email will be sent depending on the schedule set.

Step 7: Email Flow Status

The email(s) will be sent depending on the schedule set. Review the details of the flow and 'Pause Campaign' if required.

Other functions

At the top of the page you can use the following buttons:

• Add New Flow: Click this button to go begin the process of starting a new campaign.
• Campaigns: Click this button to switch to the Email Campaigns section of Email Marketing to manage your campaign mailshots. For more details, see the Campaigns help topic.
• Errors: Click this button to view email marketing campaign errors on the RemarketingCampaignAuditHistory.aspx page. For more details, see How to View Remarketing Campaign Audit History.
• Segmentation: Click this button to go to the EmailSegmentation.aspx page where you can view and edit all of the email segmentation options available to you on the IRP. These include email profiles, mailing list segments, email reports and email send lists. For more details, see the Segmentation help topic.
• Audit History: Click this button to go to the RemarketingCampaignAuditHistory.aspx page where you can view the log entries for your email campaigns, including the dates sent, campaign source, audit notes, Admin User, errors and so forth. For more details, see How to View Remarketing Campaign Audit History.
• [Cogwheel]: Click this button to go to the EmailSettings.aspx page where you can view and edit all M-Cloud Settings. For more details, see the Email Settings help topic.