Campaigns

You can find this section under Email Marketing > Campaigns in the IRP Admin left navigation menu.

You use this page to set up and manage your email campaigns.

Campaigns are single mailshots that are used for products, sales, offers and time-of-year specific offers. Campaigns are created by selecting the mailing list customers, a schedule and assigning the email content.

Campaigns

The Campaigns page appears as follows:

Use the search feature where you can find any campaign by name, sending status, date range and archive status.

You can see the following details in the main grid:

• ID: The unique identifier for this mailshot campaign, added automatically by the IRP.
• Campaign: The name of the mailshot campaign used within IRP Admin.
• Recipients: The type of recipients this remarketing campaign will be sent to, for example 'everyone'. You can click on the figure to open the appropriate editing page.
• Email Content Name: The name of the email content associated with the campaign
• Status: This indicates the status of the campaign (e.g. Active or Inactive). Plus the date of the last send.
• Sent: The number of emails that have been sent.
• Opened: The number of times that the email has been opened.
• Clicked: The number of times that the email has been clicked on.
• Orders: The number of orders generated by this mailshot.
• Sales: The total value of sales generated by this mailshot.
• Unsubscribes: The number of times that the email has been unsubscribed from.
• Manage: Click this button to make changes to the campaign details, test sending the emails, check the campaign status, view stats and audit history.
• Manage Rollover: Rollover this button to view actions for Edit, Copy, Archive and Deactivate

Campaigns are easily created by selecting the recipients, scheduling the email and creating the email content.

Step 1: Campaign Name & Recipients

Enter the campaign name and select the recipient list

• Campaign ID: The unique campaign identifier
• Status: The overall status of the campaign, including Not Sent and Sent
• Campaign Name: User defined campaign name
• Sending To: The list of recipients that will receive the email, selected from defined segments and profiles
• Number of Recipients: The recipient count from the selected recipient list

Step 2: Select a Schedule

Enter the date and time zone to send the campaign

Step 3: Email Details and Content

Enter the email's From, Display Name, Subject and Content

• Email ID: The unique email identifier
• From Email Address: The From email address displayed to the recipient (defaults from Admin Email setting)
• From Display Name: The Display Name displayed to the recipient (defaults from Admin Email setting)
• Subject: The email subject
• Include Voucher: Determine if a voucher is to be added to the email (works in conjunction with the merge tags that can be applied to the email content. E.g. $$VoucherCode$$
• Voucher Description: The voucher description
• Discount Type: The type of discount that can be assigned
• Currency: The voucher currency
• Amount: The amount of the voucher
• Minimum Spend: The minimum spend before the voucher can be applied to the order
• Valid Days: The number of day from sending that the recipient has to use the voucher
• Add Product Restrictions: Only allow the voucher to be applied to selected No Restriction, Brands, Category or Brand/Category combinations
• Select a Template: Select a template, modify content or create new email content to apply to the email

Step 4: Select a Template and Apply Email Content

Select, modify or create the content to apply to the email. Use the available templates as a base for your content. Alternatively create your own content and save as new a template for reuse in other emails.

For more details on how to use templates view:

• Email Content Builder help topic.
• Email Templates help topic.
• Email Common Content help topic.

Step 5: Preview Email

View the campaign visually in both desktop and mobile formats to make sure the email content works as intended.

Step 6: Test the Email

Test send the email by sending to an individual email address or a list of addresses. This is a good way to make sure that the email works and displays correctly in email clients. The email will be sent depending on the schedule set.

Step 7: Email Campaign Status

The email will be sent depending on the schedule set. Review the details of the campaign and 'Unschedule Email' if required.

Other functions

At the top of the page you can use the following buttons:

• Add New Campaign: Click this button to go begin the process of starting a new campaign.
• Flows: Click this button to switch to the Email Flows section of Email Marketing to manage your remarketing flows. For more details, see the Flows help topic.
• Errors: Click this button to view email marketing campaign errors on the RemarketingCampaignAuditHistory.aspx page. For more details, see How to View Remarketing Campaign Audit History.
• Segmentation: Click this button to go to the EmailSegmentation.aspx page where you can view and edit all of the email segmentation options available to you on the IRP. These include email profiles, mailing list segments, email reports and email send lists. For more details, see the Segmentation help topic.
• Audit History: Click this button to go to the RemarketingCampaignAuditHistory.aspx page where you can view the log entries for your email campaigns, including the dates sent, campaign source, audit notes, Admin User, errors and so forth. For more details, see How to View Remarketing Campaign Audit History.
• [Cogwheel]: Click this button to go to the EmailSettings.aspx page where you can view and edit all M-Cloud Settings. For more details, see the Email Settings help topic.

Other key features

Other key features of the IRP email marketing suite are described in the sections that follow.

Auditing of email sends

All email sends, including attachments, are audited within IRP Admin. This improves visibility on exactly which emails have been sent to whom. This is used mainly for statistics and advanced functionality and is enabled using two Application Settings in the 'Emails' grouping:

• Enable Email Auditing: When enabled, every email sent will be logged in the database.
• Enable Email Content Auditing: When enabled, all sent email content will be logged in the database.

You can view email sends on the EmailSendHistory.aspx page (you can also access this page by clicking the Email Send History button on the Mailing List page, MailingList.aspx). Note that customer send records are deleted seven days after sending.

Email Alerts bar

You can see at-a-glance information about your emails using the Emails Alerts Bar at the top of your IRP Admin page (to see this bar, select 'Emails' from the drop-down menu under the search bar at the top of the page):

Small Translations for the 'Unsubscribe' link

You can use the following Small Translations for the 'Unsubscribe' link in your emails: 2503, 2504 and 2505.

'Last Engaged' timestamp

The 'Last Engaged' timestamp is recorded against Mailing List entries. This is updated when a customer clicks a link in a marketing email and also when viewing system emails. This helps with tracking the engagement of each Mailing List entry by tracking link clicks within emails. If you have SQL abilities, this would be available in reports querying the Mailing List.

Email validation

Email validation in the IRP makes use of the most up-to-date implementation recommended by Microsoft, thus allowing fully-functioning email address validation for modern addresses and domain names.

Default email address and display name in IRP Admin

You can set the default email address and display name that you see on pages in IRP Admin by setting values for the following Application Settings in the 'Emails' grouping:

• Offer Email Address: The Offer Email Address that will appear as default on the Administration Email Edit, Private Sale Edit and front-end Email Subscription pages.
• Offer Email Display Name: The Offer Email Display Name that will appear as default on the Administration Email Edit pages.