IRP Research on eCommerce Datasets Pays Off
Core Metrics took IRP 10 years of RnD and in 10 seconds we can tell if a Merchant has a healthy business or one at risk of closure.
The IRP "CORE METRICS DATASET" (CMD) provides realtime insight into eCommerce and this data value is on the verge of exponential growth. This acceleration in value is driven by powerful tools made available in Open AI. As 2025 looms IRP will start the year well positioned for the "AI Era" with a unique Dataset in a single First Party unified format.
This IRP CORE METRICS Dataset is already available for all Merchants in TRADER. CORE METRICS includes all the standard sales metrics a Merchant needs, but also holds unique Cost and Profit Metrics built on eGross profit.
“CORE METRICS is available in TRADER to all Merchants”
William Bailie, IRP CTO
IRP CORE METRICS is an AI Ready Dataset
The IRP CORE METRICS Dataset in TRADER provides Merchants with powerful realtime data that includes:
Sales, Margin, Gross Profit, Traffic Spend, CPA, eGross Profit, eGross Profit Margin, Sessions, Conversion Rate, AOV, Product Views, Add To Basket, Add To Basket %, Product Conversion Rate, In Stock %, Order Count, Units Per Order, Average Unit Price, Unit Profit, Unit eGross Profit, Average Shipping Cost, Discount %, Discount Value, Customer Acquisition Cost, CPC, Revenue Per Click, New Customers, Ordering Customers, Ordering Customers%, Returning Customers, Returns %, Net Sales, VAT, Cost Of Goods Sold, Sales Growth, Profit Growth & more…
These realtime metrics are infinitely segmentable, allowing Merchants to analyse performance through any combination of: Date, Country, Model, Brand, Stock, Category, Status, Ordertype, Device, Offer Status, Traffic Source, Traffic Partner & more…
This flexibility empowers Merchants to drill down into granular detail, to uncover trends, and make profit-driven decisions with precision.
“Our AI purpose is Singular - more profit for Merchants”
Alistair Mitchell, IRP Principal Developer
AI Disruption on eCommerce will increase in 2025
AI will begin to disrupt in 2025 in eCommerce - we can be sure of that. IRP possesses one of the most powerful datasets in eCommerce - and by partnering with AI leader Microsoft, we will deliver a better form of AI based eCommerce.
IRP AI is set to transform areas such as: Emails, Translations, PPC, Dynamic Pricing, Stock Buying, Alerts, Trading Anomalies, Offers, Promotions, Intelligent Prompts, Design, Predication, Messaging, Product Data and Efficiency…and many more. These advancements will redefine how Merchants operate, creating efficiency to drive sales and reduce costs across the IRP eCommerce ecosystem.
The CMD places IRP technology in a highly defensible position, backed by a unique dataset that consolidates all of the critical eCommerce trading data. This strategic dataset ensures IRP will remain an innovator and thought leader in eCommerce.
Conclusion
IRP has deep expertise in AI and data. Surprising as it seems - IRP is a well positioned company in the UK for the AI era. But let’s not get carried away—AI isn’t about tricks - our purpose is singular: “More Profit for Merchants.”
A clear focus ensures that every AI-driven innovation IRP creates is geared toward profit maximisation to ensure Merchants to thrive in an increasingly competitive eCommerce landscape.
IRP CORE METRICS (CMD) can be found now in IRP TRADER software.
