As IRP looks forward to eComm Live 2022 we focus on the key metric of ecommerce success - it’s not SEO, PPC, Google or Facebook - it’s Merchant Owner Net Profit.
Net profit solves ecommerce and while it can be hard to calculate - data reveals this in IRP.
All other ecommerce metrics are simply inputs into merchant profitability. Without merchant net profit ecommerce has not worked out how to measure or report correctly.
By focusing on merchant net profitability ecommerce teams are empowered to trade their way to success and see all of the inputs for what they are. By combining the power of people, data and profit - teams, services and growth can all be benchmarked and profit per trade can be revealed.
“To outperform in the global marketplace, merchants need to see more, understand better, act facter and trade ahead of the market.”
Dan Loughlin - CEO, IRP Commerce
Profit per Trade
Actioning ecommerce intelligence through a single data source is the way to deliver visibility on cost of goods, sales, traffic, fixed costs and profit per trade.
We believe that visibility of costs and sales allows merchants to trade their ecommerce market ahead of their competition.
Harness the Value of Data
Ecommerce is converging where people, data and profit all need to be connected in real time delivering one goal - net profit. With technology as the great leveller, merchants can manoeuvre into prime position and harness the value of their ecommerce data and the massive scale of global ecommerce markets.
As eComm Live2022 starts it is time to embrace what data intelligence can do and to focus on net profits. If any of us are not talking about merchant owner net profit then ultimately we are really not talking about ecommerce success at all!
View IRP March 2022 ecommerce market data
