Northern Ireland eCommerce Benchmarks and KPIs 2024

2024 eCommerce Benchmarks and KPIs for Northern Ireland

Following on from the positive feedback from the 2023 Northern Ireland eCommerce Benchmarks - we are pleased to announce that we're doing it all over again for 2024. We'll SOON be releasing last years eCommerce KPIs.  

IRP takes a quantitative approach to eCommerce and has consistently measured and published Market Data freely to the wider eCommerce community.  The lack of clear comparative eCommerce data is an ongoing problem that IRP Data has filled as Third Party sources become increasingly inaccurate.

IRP Market Data was recently cited in a company flotation and by competitors Shopify and BigCommerce - but it is also used to inform sectors such as finance, media and education.

eCommerce benchmarks and KPIs are useful for Merchants to compare their own results to industry standards. KPIs can help identify areas that are going well, where needs improvement - but also to help set realistic goals for Merchant growth, traffic spend and profit margins.

Over time the IRP Platform has transacted nearly £2 Billion in global eCommerce sales for Northern Irish companies - these KPIs provide a 2024 snapshot about NI Merchants.  The NORTHERN IRELAND’s ECOMMERCE BENCHMARKS and KPIs are based on IRP’s accurate First Party data reported to a published Attribution Standard.

For Everything a Data Point

KPIs on Growth, Conversion, Traffic Costs, Channels, Markets and many more data points provide a unique insight into Northern Ireland's eCommerce trading. Data includes:

• Market Growth
• Traffic Costs
• Target Net Profit Margin
• Average Order Values
• Conversion Rates
• Top Export Countries
• Top Marketing Channels
• Visitor Statistics
• eCommerce Markets
• Dropped Baskets
• Revenue Per Visitor
• Cost Per Visitor
• And many more...